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THE TRUTH ABOUT: Business of fashion | History Defined

Shopping with AI and the key consumer changes defining fashion in 2026

FASHION REIMAGINED: The State of Fashion 2026 by Business of Fashion and McKinsey & Co reveals exactly how we will shop, work and dress this year, explains Caroline Garland

The Independent UK

As Phoebe Philo Reports Soaring Sales, We Explore the Secrets Behind the Brand's Success

We ask the experts why 2026 is set to be her best year yet

Marie Claire

Versace creative director leaves shortly after fashion house’s $1.4bn sale to Prada

Dario Vitale exits after one season, having taken the helm from Donatella Versace

The Guardian - UK

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read the most diverse news in one place.

'There’s only so much you can absorb from the tariffs, because they’re just very high': Levi’s CEO states the plain truth

Levi’s CEO Michelle Gass spoke to McKinsey and Business of Fashion for its 10th “State of Fashion” report. It’s a “relationship business,” she said.

Fortune

When will the cowboy boot trend finally die? Plus three styles to wear instead

From the Fendi runway in 2018 to being on the feet of every fan at Beyoncé’s tour in 2025, the cowboy boot trend has proven it has legs. Though now it’s time for their journey to end, says Maddy Mussen

Evening Standard

I don’t wear makeup but my wedding is coming up – can I go bare-faced?

It’s radical to choose to cry, laugh and hug without regard for running mascara, writes advice columnist Jessica DeFino

The Guardian - US

Tiger Woods To Reveal The 'Next Chapter' Of New Apparel Deal Ahead of Genesis Invitational

Tiger Woods has called a press conference ahead of the Genesis Invitational where he's set to announce his "next chapter" of apparel after leaving Nike

Golf Monthly

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Supreme creative director Tremaine Emory has stepped down

The streetwear brand’s creative director has left the company, citing alleged “systematic racism” in his resignation letter

Evening Standard

Marc Jacobs Beauty Is Making a Comeback

The brand has entered a 15-year licensing agreement with Coty.

Marie Claire

The British creatives fronting The BoF 500 this year

The annual who’s who of the fashion industry welcomes a new slate of home-grown talent.

Evening Standard

Fashion Industry Risks Falling Short of Green Goals, Business of Fashion Report Says

Despite incremental improvement from some sector leaders, the fashion industry's 30 largest listed companies risk falling short of social and environmental targets of the Paris climate agreement and UN Sustainable Development Goals, a report from the Business of Fashion showed Tuesday. "You’ve got some front runners making small steps of…

Asharq Al-Awsat

Festival fashion is back as Coachella marks the return of the great outdoor music party

The dressing-up trend is for throwaway chic – good news for sellers, sponsors and influencers, less so for the environment

People

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