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THE TRUTH ABOUT: 2 | History Defined

Who are the worst culprits for shrinkflation?

New research has revealed that groceries from household brands such as Nescafé, Cadbury and Nestle are diminishing in size

Evening Standard

Gaviscon and coffee among ‘shrinkflation’ piling pressure on household budgets

Coffee, toothpaste and even Gaviscon products are dwindling in product size while costing the same or even more, Which? has found.

Evening Standard

Chocolate, coffee, toothpaste and even heartburn medicine among worst shrinkflation examples, Which? finds

Consumers struggling with cost of living crisis now also face fresh wave of so-called shrinkflation

The Independent UK

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Is this really the most 'creatively effective' print ad ever?

Can we measure a campaign's effectiveness just by feels?

Creative Bloq

Best chocolate advent calendars for kids and adults this Christmas

From artisanal pralines to supermarket deals, explore 2025's top chocolate advent calendars and make your countdown to Christmas that bit sweeter

Evening Standard

Taking the biscuit: consumers spend more but get less as chocolate prices rise by 15%

Poor cocoa harvests have triggered multiple rounds of shrinkflation while luxury brands struggle to make profits

The Guardian - UK

10 Times Brands Promised “Lower Sugar” But Didn’t Deliver

We all celebrate when a product boasts “lower sugar,” thinking we’re making a healthier choice—only to be disappointed (and maybe even misled). The promise of sweetness with less cost to our health feels smart, but in many cases, it’s more marketing than truth. From sneaky labeling to lawsuits over deceptive…

Grocery Coupon Guide

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Freddo bar creator would be ‘rolling in his grave’ at its price today, daughter says

Harry Melbourne’s froggy treat that cost 10p in its 1990s heyday sells for about 30p or even up to £1 now

The Guardian - UK

Why daughter of man who created Freddo bar hasn’t bought one since he died: ‘Dad would roll over in his grave’

‘He'd roll over in his grave,’ says daughter of Harry Melbourne, inventor of the Freddo

The Independent UK

9 Products That No Longer Exist

It’s funny how certain products stick with us long after they vanish. These products that no longer exist often inspire fond memories—and a constant hunt on eBay or at garage sales. Some disappeared due to low sales, others fell victim to regulations or changing tastes. Exploring these items helps us…

Grocery Coupon Guide

The ‘death of creativity’? AI job fears stalk advertising industry

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads

The Guardian - UK

The CEO giving Keurig Dr Pepper a massive energy jolt

Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

Fortune

Leah Williamson exclusive: Arsenal's 'unwavering belief' can win us the Champions League

Lionesses captain insists Gunners are confident as they prepare for tough challenge of facing Barcelona

Evening Standard

Hope reigns supreme this Easter amid global uncertainty

Religious leaders are sharing a message of hope at Easter as they recognise the impact of chaos and uncertainty across the world.

AAP

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AAP

Even Easter Bunny cannot hide from high cost of living

Australians are feeling the pinch of sky-high chocolate costs this Easter despite falling global cocoa prices, with some finding other ways to get their fix.

The National (Scotland)

'Beloved' Toblerone chocolate bar discontinued after 'difficult decision'

Toblerone Dark will no longer be available to buy in the UK as Mondelez has discontinued the chocolate bar

The Guardian - AU

Australian supermarket dark chocolate taste test: ‘I feel like a refined, classy lady eating this’

One was ‘bold, confidently sour’, another ‘smelled like soy sauce’. Nicholas Jordan and friends blind test 17 blocks of plain dark chocolate to find the ones that raised the bar

The Guardian - UK

Big brands send out barrage of junk food ads before obesity rules bite

Advertising on snacks rises 26% compared with last year, months before restrictions on promoting unhealthy food come into force

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The Guardian - UK

Cost of Easter rises as UK chocolate, lamb and hot cross bun prices soar

Shoppers also face more ‘shrinkflation’ as manufacturers ‘try to offset rising production costs’

The Guardian - AU

Smaller, more expensive chocolate eggs may leave ‘bitter’ taste this Easter, warns Australia’s consumer watchdog

A Choice investigation has found seasonal treats from Cadbury, Nestlé and Aldi have all been hit by shrinkflation

The Independent UK

Walkers crisp swap and baked bean lip gloss: The best of April Fools’ Day offers and pranks

Household names including Cadbury, Walkers and Babybel participated in the fun

The Independent UK

Chocflation: Easter eggs are getting smaller and more expensive as costs soar

The price of chocolate increased by 16.5 per cent compared to the rates of other supermarket food and drink

Evening Standard

Best St. Patrick's Day essentials: Master Irish traditions with our local guide

Have a grand auld time with these must-haves

International Business Times UK

More Money, Less Chocolate: Furious Shoppers Call Out Cadbury's 'Sneaky' Shrinkflation

Keen-eyed grocers have noticed Cadbury decreasing its product size while keeping its price-tag the same, inciting backlash from customers demanding transparency from their retailers.

International Business Times UK

Viral Dubai Chocolate Hits UK Shelves for £5, While Customers Brand £1 Cadbury Bar 'Vile'

'Dubai chocolate' is gaining popularity in the UK due to its unique flavours and social media virality, while Cadbury struggles with mixed reviews.

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