THE TRUTH ABOUT: Chris kempczinski | History Defined

McDonald's AI Price-Fixing Federal Lawsuit: What It Means for Every Big Mac You Buy

A federal lawsuit filed Oct. 2 accuses McDonald's AI of coordinating prices at 14,000 U.S. restaurants. Here's what the case could mean for you.

Latin Times · Oct 8

McDonald’s is accused of using an AI tool to track millions of daily transactions. Then customers find out what it allegedly does to their bill

"Algorithmic price-fixing aimed at customers who are already stretched thin."

We Got This Covered · Oct 7

Why McDonald’s faces a tough slog winning customers back

High inflation and poor execution are turning off many of the burger giant’s customers.

Fortune · Oct 7

McDonald’s to bring grilled chicken sandwiches, egg bites and more protein-packed meals to US as 60 million Americans seek more protein

McDonald’s is planning more protein-focused options in the US, including grilled chicken sandwiches, wraps and egg bites, as millions of Americans look for meals with more protein and smaller portions. McDonald’s research shows that about 60 million Americans are actively looking for more protein in their diets. McDonald's is also…

The Economic Times · Sep 24

McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits

The Guardian - UK · Sep 23

Burger King is closing the gap in the burger wars with a simple formula: Better food and a star executive who takes customers' calls himself

Burger King surpassed Wendy’s as America’s second-largest burger retailer last quarter after a bump in U.S. same-store sales.

Fortune · Aug 17

Burger King gets 'whopping' success while McDonald's struggles: What is happening in burger market as Americans move away from junk food

Burger King's US sales increased significantly last quarter, marking five consecutive periods of growth. This surge followed investments in advertising, remodels, and menu upgrades, including a revamped Whopper. Limited-time offers, such as a Star Wars tie-in, also attracted more customers to the restaurants. In contrast, McDonald's US business experienced its…

The Economic Times · Aug 7

McDonald's CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market

CEO Chris Kempczinski is betting on Skye Anderson, the exec he's tapped for tough assignments before, to boost sales growth and improve its value push.

Fortune · Aug 4

McDonald’s fights to win back customers with cheaper food and a new boss

McDonald's has jostled its menu and has sought to lure some of those customers to stores through value meals and other specials

The Independent UK · Aug 4

McDonald’s Q2 profit rises despite slowdown in US sales growth

McDonald’s posted higher second-quarter profit and revenue, though sales growth in its US market slowed as cautious consumers curbed spending. The company appointed a new US president, expanded value offerings and aims to revive momentum in its largest market amid economic pressures.

The Economic Times · Aug 4