FORGOTTEN HISTORY: 4 | History Defined

Even McDonald’s CEO knows the fast-food giant is too expensive. Now he’s cutting prices to woo back cash-strapped consumers

The chain will reduce prices for eight popular combo meals, aiming to uphold its brand image of affordability.

Fortune · Aug 21, 2025

McDonald’s and General Motors say Trump’s tariff war is harming business

Fast-food company reports 3.6% fall in sales and carmaker says tariffs could cost it as much as $5bn in 2025

The Guardian - UK · May 1, 2025

McDonald's CEO warns the fast-food giant is 'not immune' to economic volatility after worst sales slump since 2020

Store traffic dropped nearly 10% for lower-income consumers this quarter, CEO Chris Kempczinski told investors Thursday.

Fortune · May 1, 2025

McDonald's Unveils New 'McValue' Menu Today: Here's What To Expect

The new Meal Deal platform offers a variety of customizable options, including Buy One, Add One for just $1, $5 meal deals, exclusive in-app offers, and localized regional deals.

International Business Times · Jan 7, 2025

US Mom To Sue McDonald's After Daughter Hospitalised With Acute Kidney Failure Following Quarter Pounder Meal

A U.S. mother is planning to sue McDonald's after her teenage daughter developed acute kidney failure, allegedly due to an E. coli infection from a Quarter Pounder, amid a wider outbreak linked to the fast-food chain.

International Business Times UK · Oct 30, 2024

Inside McDonald’s plan to win back American consumers amid sales slump, E coli outbreak

McDonald’s introduced their $5 value meal earlier this year in response to inflation

The Independent UK · Oct 29, 2024

McDonald's Visits Plunge 9% After E. Coli Outbreak

The fast food giant acknowledged the crisis hurt its momentum, without providing numbers, but a location data tracking company said visits fell 9% last week.

International Business Times · Oct 29, 2024

McDonald's Stock Stabilizes After Earnings. Is It Time to Buy?

McDonald's stock is moving cautiously higher Tuesday after the fast-food chain beat Q3 expectations, but E. coli concerns remain.

Kiplinger · Oct 29, 2024

McDonald’s customers in UK and France not ‘Lovin’ It’ as global sales slump

Weak demand in several markets pushed down sales across the group, despite a flurry of marketing campaigns and deals

Evening Standard · Oct 29, 2024

The price of your cheeseburger is being threatened by Big Meat, alleges McDonald’s

McDonald’s accuses all the major meat processing giants of colluding to choke the beef supply and drive up prices.

Fortune · Oct 9, 2024