CIMM Lays Out 2024 Priorities for Improved Media Research Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data TV Tech · Mar 29, 2024
Currency, Identity Are Top Issues on the Agenda for CIMM Group has expanded, adding 40 members Broadcasting & Cable · Mar 28, 2024
Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds Report from Go Addressable, CIMM outlines best practices Multichannel News · Feb 29, 2024
CIMM To Assess Value of Panels in Cross-Platform Measurement Project led by Joan FitzGerald and Jonathan Steuer Broadcasting & Cable · Jul 31, 2023
CIMM Study Looks For Smarter Ways To Use Smart TV Viewing Data Caroline Homer to lead initiative Broadcasting & Cable · Mar 30, 2023