UNBELIEVABLE: 5 - The Untold Story

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Multichannel News · Jun 22, 2023

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Broadcasting & Cable · Jun 22, 2023

‘The Flash’ fizzles at the box office amid Ezra Miller controversy, studio woes

Warner Bros. and DC Studios’ “The Flash” opened in first place at the domestic box office over the weekend, grossing $55.1 million, according to estimates from measurement firm Comscore.

Los Angeles Times · Jun 19, 2023

WBNX-TV Selects Comscore for Local Market Measurement

The station will use Comscore as its television currency in the Cleveland market

TV Tech · May 16, 2023

WBNX Cleveland To Add Comscore as Ad Currency

Independent station is owned by Winston Broadcasting Network

Broadcasting & Cable · May 16, 2023

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable · May 11, 2023

Comscore Loses $12.5 Million In 1Q As Revenue Declines

Company will measure incremental reach for YouTube’s Sunday Ticket

Broadcasting & Cable · May 9, 2023

IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data

The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies

TV Tech · May 4, 2023

"The Super Mario Bros. Movie" smashes records with huge box office debut

It's easily become the biggest opener of the year.

Axios · Apr 9, 2023

'Dungeons & Dragons' opens with $38.5M, takes down John Wick

Riding terrific reviews and a strong word-of-mouth, the role playing game adaptation “Dungeons & Dragons: Honor Among Thieves” opened with $38.5 million in U.S. and Canadian movie theaters over the weekend

The Independent UK · Apr 2, 2023