MYSTERIOUS: 2 - You Need To See This

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

Broadcasting & Cable · Jan 2, 2024

The 2024 Outlook for Streaming, CTV and Advertising

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

TV Tech · Dec 25, 2023

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

TV Tech · Dec 19, 2023

Travis Kelce’s Rumored Romance With Taylor Swift Boosts Brand Engagement

Pfizer and Campbell Soup see surge in searches and sales after dating rumors

Zenger · Oct 5, 2023

NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds

Thanksgiving day games were engaging for sponsors

Broadcasting & Cable · Aug 24, 2023

Warner Bros. Discovery Sales Head Jon Steinlauf Joins Advanced Advertising Summit Lineup

Event set for September 11 in New York City

Multichannel News · Aug 18, 2023

Woodside faces Indigenous legal challenge to seismic blasting at WA gas site

Traditional owner alleges company failed to adequately consult on effect of Scarborough project blasting on sea country

The Guardian - AU · Aug 18, 2023

ACCC to compel companies to back up environmental claims with evidence

Australia’s competition watchdog publishes draft guidelines in a bid to stamp out greenwashing

The Guardian - AU · Jul 14, 2023

BBC America Is First Class for Travel Advertisers, EDO Finds

Southwest had most-engaging airline ads

Broadcasting & Cable · Jul 13, 2023

Nielsen, EDO Integrate Data on Viewership, Outcomes

Mutual clients will be able to better plan ad campaigns and measure their impact

Broadcasting & Cable · Jun 20, 2023