HISTORICAL FACTS: Elf - The Untold Story

The £11 lip-and-cheek duo that takes your routine from zero to polished in 2 minutes - and no need for top-ups

The buildable, low-fuss format taking over lip and cheek routines everywhere

Woman & Home · Aug 24

I swapped Wonderskin for Elf's £5 lip stain – and it impressed me

Easy to apply and transfer-free, Elf’s lip stain could be what your makeup bag is missing

Evening Standard · Aug 17

A $50 Million Reason Why ELF Stock Is Up Today

E.L.F. Beauty shares rally on $50 million tariff refunds and blowout Q2 earnings. Here’s how you should play ELF shares after the quarterly print.

Barchart · Aug 6

She oversaw 29 quarters of sales growth. Now e.l.f.'s CFO is taking on its AI strategy

Mandy Fields now has the chief technology and AI officer reporting to her, reflecting how the CFO role is evolving.

Fortune · May 29

10 best primers for mature skin that won’t crease, slide or cake

Improve the look, feel and wear of your foundation or base with these beauty-editor-approved formulas

The Independent UK · May 28

Overextended, e.l.f. Beauty Is Primed to Rebound in Back Half

e.l.f. Beauty is setting up for a rebound with the stock near long-term lows and growth catalysts ahead. Analysts forecast 75% upside.

MarketBeat · May 22

e.l.f has you covered with this great budget SPF – here's what to shop now

The beauty brand has a surprisingly vast range of sunscreen, perfect for the arrival of summer

Evening Standard · May 21

e.l.f. Beauty Q4 Earnings Call Highlights

e.l.f. Beauty (NYSE:ELF) reported what executives described as a seventh consecutive year of “industry-leading” results, with fiscal 2026 net sales up 25% and adjusted EBITDA up 13%, while also signaling a more cautious near-term outlook for its core e.l.f. brand. Chairman and Chief Executive Offic

MarketBeat · May 20

This £15 tinted SPF is my favourite budget alternative to Supergoop!’s cult glowscreen sunscreen

4.5/5 Elf’s formula has long been a favourite for coverage and sun protection

The Independent UK · May 20

Despite Steep Losses, the Smart Money Is Betting on Upside in elf Beauty Stock

Following a 27% YTD loss, most folks would arguably give up on ELF stock. However, the smart money seems to have different ideas.

Barchart · May 12