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RARE PHOTOS: Elf cosmetics | Rare Historical Photos

The best vegan beauty products to try this Veganuary, according to industry experts

From make-up to body care – here are a beauty editors’ top vegan beauty picks

The Independent UK

Canceled Comedian Matt Rife Backs Sydney Sweeney Over Controversial Ad Campaign

“I figure if we start the show with domestic violence, the rest of the show should be smooth sailing.”

Bored Panda

What is the Matt Rife Controversy? The Domestic Violence Joke He Made Before Beauty Brand e.l.f. Hired Him

e.l.f. Cosmetics is facing criticism after hiring comedian Matt Rife, who previously joked about domestic violence, raising questions about the brand's commitment to women's empowerment.

International Business Times UK

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E.l.f Cosmetics thought Matt Rife was a perfect choice to represent them. It’s not going well

Yet another "WHY?!" in branding...

The Mary Sue

E.l.f Cosmetics Responds (Pathetically) To Backlash After Campaign With Matt Rife

“Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?’”

Pedestrian.tv

Tracee Ellis Ross Nails the Fisherman Aesthetic Thanks to Her Fishnet Hair Accessory

The marine-inspired trend is coming for beauty, too.

Marie Claire

Effortless elegance, no splurge required—e.l.f.’s Holy Grail products deliver luxe results for less

The results speak for themselves

Marie Claire

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Kasey Kahne's return hindered by early wreck with Katherine Legge

Kasey Kahne's anticipated return and Katherine Legge run ended early, and quickly Satuday as the two came together just over 50 laps into Saturday's NASCAR Xfinity race at Rockingham, leaving both with significant damage.

Motorsport

Katherine Legge expands NASCAR plans to 12-race schedule for 2025

Last month, Katherine Legge became the 17th woman to race at the top level of NASCAR when she made her Cup debut at Phoenix Raceway. The experience made enough of an impression that she has made plans to return -- and since last week's announcement has been working to expand…

Motorsport

Katherine Legge lands Indy 500 ride with Dale Coyne Racing

Legge, 43, will drive DCR’s Rick Ware Racing-partnered No. 51 Honda and feature primary sponsorship from e.l.f. Cosmetics. In expanding its partnership with Legge, e.l.f. Cosmetics becomes the first-ever beauty brand to serve as a primary sponsor of an entry for the Indy 500.

Motorsport

Shannen Doherty Discusses Cosmetic Procedures And Aging Gracefully On Podcast

Actress Shannen Doherty shares her cosmetic journey, discussing Botox, facelift considerations, and evolving views on beauty and aging.

Top News

How Jennifer Coolidge Made Suits’ Gina Torres a $14 Foundation Convert

Here lies the power of a good Super Bowl commercial.

Marie Claire

Best makeup for teens in 2024 from concealer to eye shadow

Consider this your ultimate introduction to the cosmetics space

Evening Standard

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Evening Standard

Best colour correcting makeup for dark circles, pigmentation and redness

Neutralise discolouration with these concealers, primers and treatments

Marie Claire

E.l.f. promo codes for March 2023

Save with these {offer_count} E.l.f. promo codes with your orders on brow gel, primer, concealer, foundation, lipgloss, eyeshadows, and skincare.

The Independent UK

The best – and worst – Super Bowl 2023 ads

Philadelphia Eagles are facing off against Kansas City Chiefs

The Guardian - US

‘Everyone is going to talk about it’: the making of a $7m Super Bowl ad

Sunday’s big game offers brands an expensive opportunity to put together a celebrity-fronted spot and get maximum attention in the shortest amount of time

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Daily Mirror

The £14 Charlotte Tilbury Flawless Filter 'dupe' is finally back in stock

Beauty buffs are raving about budget brand E.L.F's £14 Charlotte Tilbury dupe

Chicago Sun-Times

Dunkin’ partners with with e.l.f. Cosmetics for makeup collection inspired by donuts, coffee

The brands call the collaboration a “wake up and makeup collection.”

Belfast Live

I used Elf Cosmetics new Cookies 'N' Dreams collection to create this perfect Valentines Day look

In a few simple steps I really changed up my look- and I am no make up expert!

People

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