UNBELIEVABLE: 6 - The Untold Story

Before You Buy a New Harley-Davidson Softail, Watch This Video

The motorcycling world has one truth: Everyone loves to make their motorcycle their own. No matter the category, no matter the rider's personal views, no matter the state, country, or locale, it's the tie that binds us all. Even more so than the camaraderie of enjoying two wheels. 

RideApart · May 1, 2025

Harley-Davidson Investors Want EVs Axed, Don't Have a Grasp on Industry Realities

The fight for who controls Harley-Davidson continues, as H Partners Management—the investment firm that had a seat on the brand's board of directors until their man resigned in protest because he wasn't allowed to pick the company's new CEO—has found another investor to join its campaign. 

RideApart · Apr 30, 2025

Harley Board Nominates Board Member to Replace Dude Who Resigned in Protest

The Harley-Davidson world has been in the spotlight in recent weeks, and not because it launched a wild 150 horsepower bagger. Rather, it's been in the spotlight due to its CEO Jochen Zeitz announcing his retirement, and the power play that his retirement kicked off with a former member of…

RideApart · Apr 27, 2025

Watch a Pristine Harley-Davidson Attempt To Climb Hell’s Gate, Place Your Bets

I've never watched a Cboys video and thought, "Aw, no, please don't wreck this machine." We know most of their vehicles are destined for the dump, and we accept it. And I certainly never thought I'd feel like that about Street Glide and/or Road Glide—yet here we are.

RideApart · Apr 14, 2025

Because He Couldn't Pick Harley-Davidson's New CEO, Board Member Resigns

I've been watching Harley-Davidson stories closely ever since the brand's CEO, Jochen Zeitz, announced his retirement earlier this week. When something like that occurs, there's always fallout to come. So when I saw the story of a Harley board member resigning, I figured this was just part of that. But…

RideApart · Apr 13, 2025

BMW's New R 1300 R Looks to be a Wheelie Monster, Is Actually Reasonably Priced

One of the things I loved about the Devil Stone Run rally I did last year was getting intimately familiar with the 2025 BMW R 1300 GS, the brand's flagship adventure model. 

RideApart · Apr 11, 2025

Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play?

Harley-Davidson is attracting investor focus due to its iconic brand legacy and potential value despite operational shifts and market pressures.

MarketBeat · Apr 9, 2025

Harley-Davidson's CEO Is Out, Company Is Looking for Replacement

A company with as much legacy as Harley-Davidson has to be a cool place to work. You've got over 100 years of lineage, culture, style, and substance propelling you forward in a way that few other companies do. And there's a reason why so many of the Motor Co's employees…

RideApart · Apr 8, 2025

Harley-Davidson, New Tariff Concerns, and the Past as Prologue

Uncertainty is the enemy of being able to plan, well, anything. Uncertainty leads to unease, anxiety, and a whole bunch of unpleasant feelings that can impact anyone's ability to make good, clearheaded decisions. I probably don't need to tell you that; these are things that you probably already know, and…

RideApart · Apr 1, 2025

Harley-Davidson's Accessories Catalog Weighs 3 Pounds and Is 800 Pages Long

I've always known that Harley-Davidson has a back catalog of parts to rival everyone and everything on the planet, it's why no two Harleys are alike. Even amongst the most like-minded Harley owners, subtle differences and accessory additions abound. That allows owners to truly have a one-of-a-kind motorcycling experience, which…

RideApart · Apr 1, 2025