FOUND: 5 - You Need To See This

Harley-Davidson Names New CEO, Who Comes From the Entertainment and Pizza Worlds

Harley-Davidson just named Arthur

RideApart · Aug 4, 2025

Harley-Davidson Just Sold Part Of Its Financing Service, the One Cash Cow It Still Had

Harley-Davidson is split into three parts: the Motorcycle Company, Financial Services, and LiveWire. But Financial Services was the one that reliably made money.

RideApart · Aug 3, 2025

Harley-Davidson Has a Cheap, Entry-Level Motorcycle Coming Soon

After years without a true entry-level motorcycle, Harley-Davidson will debut the Sprint motorcycle with a price tag of around $6,000 in 2026, as per the outgoing CEO said.

RideApart · Aug 1, 2025

Harley-Davdison Japan Gets $1.4 Million Fine After an Anti-Monopoly Investigation

Harley-Davidson Japan was under investigation by Japanese authorities over claims of excessive dealer quotas on inventory, and violating national monopoly laws.

RideApart · Jul 1, 2025

Harley-Davidson Just Sold Part of Its Big, Fancy Headquarters to a Distillery

Harley-Davidson has recently announced that it has sold a 73,000 square-foot portion of its Milwaukee campus to Central Standard Distillery.

RideApart · Jun 18, 2025

Renting a Motorcycle From EagleRider Was Stupid Simple, and Let Me Live Out a Dream

Last month, I rented a Harley-Davidson Street Glide from EagleRider. The whole process was very simple, even when someone opened a door and dinged the panniers.

RideApart · Jun 6, 2025

Harley's Race Weekend Was Full of Wins and Layoffs, All On Its Home Turf

The MotoAmerica race weekend at Road America is a highlight of the season every year, and it's also Harley's home race. How did breaking layoffs news affect it?

RideApart · Jun 4, 2025

Here's What Really Happened To Alta Motors, the EV Motorcycle Maker Harley Bought

If you were the slightest bit interested in motorcycles, technology, or both circa 2017 to 2019, then chances are good you've at least heard of Alta Motors. And if you were deeply interested, well, then you probably have certain feelings about Alta, its rise, and its subsequent (and very sad)…

RideApart · May 20, 2025

Here's What Happens Next After Harley-Davidson's Boardroom Fight

While Harley-Davidson has successfully fought off the boardroom coup brought forth by H Partners Management, along with a number of other shareholders, things aren't likely to just back to normal anytime soon. Concessions were made, and things will change at the Motor Co.

RideApart · May 19, 2025

Royal Enfield's Parent Company Has Best-Ever Revenue Report, Motorcycles Are to Thank

It's been a strange time in the motorcycle industry, of late. That's probably a serious understatement, I know. From the drama at KTM, to the drama at Harley, to one of the nascent EV motorcycle industry's most intriguing hopes sadly ending up at auction after going bust, it has been…

RideApart · May 19, 2025