DARK SECRETS: Hovis | Vintage Vibes

Primark investors hope summer price cuts lift sales as cost of living bites

Primark announced a round of price cuts in July that it said ‘reaffirms its place as the home of great value fashion’.

Evening Standard · Sep 4

Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads

As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over

The Guardian - UK · Jul 8

Kingsmill owner cleared to create UK’s biggest bread brand with Hovis takeover

ABF’s bakeries arm would be likely to exit the market entirely if the deal did not proceed, CMA finds

The Guardian - UK · Jun 16

Hovis takeover bid investigated by competition watchdog

The proposed deal would create a major player in the baking sector

The Independent UK · Dec 19, 2025

‘I turned down $20m to do Terminator 3. I can’t be bought, dude’: Ridley Scott on directing, Daleks and ... cherry jam

The Blade Runner and Alien film-maker on his run-ins with critics, the space suits he keeps in his cellar in France – and his love of swearing

The Guardian - UK · Aug 28, 2025

Two of the UK’s biggest bakeries to combine to make bread giant

The move follows a strategic review of the Allied Bakeries business

The Independent UK · Aug 15, 2025

Kingsmill owner ABF to buy Hovis to create bread giant

ABF told investors on Friday that the deal will ‘combine’ the production and distribution activities of Hovis and its Allied Bakeries business.

Evening Standard · Aug 15, 2025

Kingsmill owner to buy Hovis in £75m deal to create UK’s biggest bread brand

Jobs expected to go if competition watchdog approves takeover by Associated British Foods

The Guardian - UK · Aug 15, 2025

Crumbs! How Britain fell out of love with the sliced loaf

Packaged bread, once a household staple, is in ‘inexorable decline’ because of rising costs and competition from other options

The Guardian - UK · May 9, 2025

Baking a deal? Hovis and Kingsmill owners in talks about historic merger

Associated British Foods’ sale of Allied Bakeries would bring together two of the UK’s biggest breadmakers

The Guardian - UK · May 6, 2025