BIZARRE: 25 | Mind Blowing Facts

The Jaguar rebrand is already the most divisive of 2024

Even Elon Musk is mocking the new look.

Creative Bloq · Nov 20, 2024

TWR Supercat: Jaguar XJS Returns with Dramatic Styling

Jaguar as we know it is dead. It’s about to enter a new era by ditching combustion engines to compete in ultra-luxury EV territory. But if you long for the good old days of the leaping cat, the XJS is making a spectacular return. No, Jag isn’t bringing it back.…

Motor1 · Nov 20, 2024

Internet Mocks Jaguar's "Fearless" Rebrand: 'This Is So Unhinged'

Jaguar, the luxury car maker, jumped the shark in its rebranding efforts, leaving the denizens on the internet utterly confused by its new advertisement.

International Business Times · Nov 20, 2024

Jaguar unveils new logo and look as it prepares for an electric-only future

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

Evening Standard · Nov 19, 2024

This is Jaguar, but not as we know it

First images of the new Jaguar branding show the brand is taking a giant leap into the future

T3 · Nov 19, 2024

Jaguar reveals its new graphic identity ahead of a long-awaited total brand reboot

Jaguar’s new ethos is Exuberant Modernism, encapsulated by a new visual language that draws on fine art, fashion and architecture

Wallpaper · Nov 19, 2024

This Is Jaguar's New Logo

Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point. We'll get our first look at that future next month when the automaker unveils a Design Vision Concept, but no brand reset…

Motor1 · Nov 19, 2024

This Is Jaguar's New Six-Figure EV

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.

InsideEVs · Nov 14, 2024

This Is Jaguar's Future Six-Figure EV

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.

Motor1 · Nov 14, 2024

We’ll See Jaguar’s More Upmarket, Pure Electric Face In December

As good-looking and good to drive as they are, the cars in Jaguar’s current lineup aren’t selling, and the brand has a bold plan to reinvent itself to become more relevant. The famed British marque recently stopped sales of all models in the U.K., its home market, which frankly is…

InsideEVs · Nov 14, 2024