Madhive Local Ad Clients Get Access to Alliant Audiences
Deal expected to result in higher match rates and better reach for campaigns
Broadcasting & Cable ·
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SHOCKING: Madhive - You Need To See This
Madhive Agrees to Buy Frequence to Speed Local Ad-Tech Growth
Combined company will have 500 employees
Broadcasting & Cable ·
Madhive Names Premion Founder Jim Wilson President
Exec oversaw Tegna’s investment in Madhive
Broadcasting & Cable ·
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Madhive Teams With Blockgraph To Use First-Party Data for TV Campaigns
Deal will enable local advertisers to reach new audiences
Multichannel News ·
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)
With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments
Broadcasting & Cable ·
Madhive Draws $300 Million Investment From Goldman Sachs
Spencer Potts to become CEO, succeeding co-founder Adam Helfgott, who shifts to chairman
Broadcasting & Cable ·
Madhive Hires Jon Kaplan As Chief Revenue Officer
Exec tasked with accelerating TV ad infrastructure growth
Broadcasting & Cable ·
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