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Boost to school breakfast club programme with new Government supermarket partnerships

Deals with Morrisons, Sainsbury’s, and Weetabix are a response to funding issues with the scheme

Evening Standard · Oct 23, 2025

School breakfast clubs to get £200 supermarket gift vouchers and free delivery

The DfE has partnered with Sainsbury’s, Morrison, Weetabix and Magic Breakfast to support free breakfast clubs.

Evening Standard · Oct 22, 2025

The week in audio: The Scott Mills Breakfast Show; Magic Breakfast with Harriet Scott and Gok Wan; Bed of Lies; Extreme: Peak Danger – review

The BBC host is a touch too eager to please in his new dream job, while Gok Wan is a breakfast show natural on Magic. Plus, a refreshing look at the Troubles, and a grippingly immersive mountaineering story

The Guardian - UK · Feb 1, 2025

‘Children have bowed legs’: hunger worse than ever, says Norwich school

Headteacher in one of England’s most deprived areas says cost of living crisis is having acute effect on pupils’ health

The Guardian - UK · Dec 21, 2023

Russell Tovey: “Kids deserve to be fed and not worry about being hungry”

The Allelujah actor is supporting Magic Breakfast to ensure that no child is too hungry to learn

Evening Standard · Mar 21, 2023

Research shows children who eat breakfast concentrate more at school

According to teachers, youngsters who do eat before school are more willing to take part in group activities, have higher concentration levels, and appear to be happier in class

The Independent UK · Mar 10, 2023

Almost all UK teachers say skipping breakfast can impact child's performance at school

Teachers believe that a third of their pupils do not eat a morning meal before coming to school - leaving them more tired and easily distracted

Daily Mirror · Mar 9, 2023

Central Co-op partners with charity Magic Breakfast supporting schools to help feed hungry children

The importance of a child's early years has been highlighted for Children's Mental Health Week

Wales Online · Feb 13, 2023

Donation will provide 350,000 free breakfasts for children across the UK

The scale of food insecurity is now soaring and there are more than four million children at risk of arriving to school hungry

Wales Online · Jan 10, 2023

Côte restaurants remove Christmas crackers from festive menu to reduce paper waste and support charity

£40,000 normally spent on them will be sent to Magic Breakfast, a charity that provides meals to schoolchildren from low income households

Evening Standard · Dec 23, 2022