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FOUND: 2 - What They Never Told You

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

The Guardian - UK

From our conversations with Xbox leadership: a firm stand against AI‑generated junk — "we're committed to art made by people"

From our conversations with Xbox leadership: a firm stand against AI‑generated junk — "we're committed to art made by people"

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

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Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

Windows Central

Xbox’s leadership shift proves it: the gamer era is over, AI runs the show now

As the former lead of CoreAI at Microsoft steps in to replace Phil Spencer, the question remains. What does the future of Xbox and its relationship with AI look like?

Windows Central

'We will not...flood our ecosystem with soulless AI slop,' new Xbox chief promises Xbox fans

Xbox chief Phil Spencer is leaving Microsoft, and Asha Sharma is the new lead and promises a renewed committment ot Xbox and not so much AI.

Xbox's new chief content officer Matt Booty says "there are no organizational changes underway" following abrupt leadership shakeup, which seems like a businessy way of saying no one's been canned

You could've just said you aren't planning any layoffs right now

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No layoffs at Xbox as a result of leadership shakeup, new chief content officer Matt Booty says: 'My focus is on supporting the teams and leaders we have in place and creating the conditions for them to do their best work'

No layoffs at Xbox as a result of leadership shakeup, new chief content officer Matt Booty says: 'My focus is on supporting the teams and leaders we have in place and creating the conditions for them to do their best work'

We'll see how long that lasts.

New Xbox CEO, a former Meta and Instacart exec brought in from Microsoft's AI division, says "we will not chase short-term efficiency or flood our ecosystem with soulless AI slop"

New Xbox CEO, a former Meta and Instacart exec brought in from Microsoft's AI division, says "we will not chase short-term efficiency or flood our ecosystem with soulless AI slop"

Phew, I was worried there

Phil Spencer Retires from Xbox After 38 Years as Microsoft Taps AI Exec as Gaming CEO

Phil Spencer Retires from Xbox After 38 Years as Microsoft Taps AI Exec as Gaming CEO

Asha Sharma will take over as CEO, reiterating the importance of core gamers.

Phil Spencer retires as Microsoft appoints Asha Sharma CEO of Microsoft Gaming; major Xbox leadership reshuffle announced

Phil Spencer retires as Microsoft appoints Asha Sharma CEO of Microsoft Gaming; major Xbox leadership reshuffle announced

Xbox enters a new era as Phil Spencer retires and Asha Sharma takes over

Windows Central

Xbox Walks Back $80 Price Point and Reaffirms Focus on "Player Value"

Xbox Walks Back $80 Price Point and Reaffirms Focus on "Player Value"

Xbox is allegedly less focused on price and more on quality.

Operation Sports

After deciding not to charge $80 for The Outer Worlds 2, Xbox head says Microsoft will keep listening to fan feedback but has to run a "healthy business"

After deciding not to charge $80 for The Outer Worlds 2, Xbox head says Microsoft will keep listening to fan feedback but has to run a "healthy business"

Pricing remains a tricky balance to strike

Forza Horizon 6 Set to Appear at January 2026 Xbox Developer Direct

Forza Horizon 6 Set to Appear at January 2026 Xbox Developer Direct

Forza fans will have more info soon.

Operation Sports

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Call of Duty writer Taylor Sheridan is a ‘good match’ for video game movie, Xbox boss says

With the Yellowstone creator set to write the script with Lone Survivor's Peter Berg, Microsoft’s president of game content and studios Matt Booty has said Taylor Sheridan is a "good match" for the Call of Duty film.

Amid The Game Awards hubbub, Xbox quietly announces a January Developer Direct featuring the Fable and Forza Horizon 6 studio

Playground Games is on a roll

Windows Central

Future Xbox consoles may feature AMD’s FSR ray regeneration, a breakthrough that could supercharge graphics performance and next‑gen visuals, claims Xbox's Matt Booty

Microsoft president of game content and studios Matt Booty says Microsoft has co-developed FSR Ray Regeneration with AMD, with more to come in the future.

Former Microsoft exec slams Xbox lead's "social network envy," says gaming's biggest rival isn't TikTok – it's time

"Gaming doesn't compete with short-form video"

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Operation Sports

Xbox President Says the Company Now Competes With TikTok and Movies

It looks like we can’t go a full week these days without another contentious decision/statement from Xbox. In an interview with The New York Times, the head of Xbox Game Studios, Matt Booty, stated that Xbox is not directly competing with other console makers anymore. Here’s the full statement:

Forget the console war, Xbox is now trying to get you off your phone says studio head

Studio head says Xbox is now competing 'more and more' with your mobile phone.

Xbox exclusives are heading to Nintendo and PlayStation because Microsoft's biggest competition is "everything from TikTok to movies," not Switch 2 and PS5, Matt Booty says

As Halo, Forza, and Gears of War make the jump

Clockwork Revolution dev InXile worked on a Wasteland VR survival game with DayZ's former director—until Xbox cancelled it

"Microsoft wasn't hot on VR."

Windows Central

Xbox says all the games shown in the 2025 Showcase are still coming — but why should we believe them?

This past week has been a bloodbath for the upcoming Xbox catalog, making it hard to take a promise that recently showcased titles are safe at face value.

Windows Central

RIP, Perfect Dark — Xbox leadership canceled my most-anticipated game, and the developers deserved better

Perfect Dark was my most-anticipated game from Xbox Game Studios, and its cancelation is a huge waste of potential.

Phil Spencer reportedly had so much fun playing the Elder Scrolls Online dev's unannounced MMO that Xbox's Matt Booty had to take his controller from him — 4 months later it's canceled

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