Mattel accused of ‘stealth marketing’ after giving away free Barbie dolls in schools Health experts have claimed Mattel-sponsored school programme ‘reinforces damaging gender stereotypes’ The Independent UK · Jul 22, 2023
‘My collection must be into the thousands’: Meet the adults hooked on buying Barbies Greta Gerwig’s summer blockbuster may have rekindled widespread love for Barbie, but it’s nothing new for her long-time collectors. Katie Rosseinsky speaks to some of the doll’s biggest British fans about sexism, late-night eBay bidding and the dreaded ‘green rot’ The Independent UK · Jul 22, 2023
How Mattel's CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon “I took our portfolio of iconic franchises in children and family entertainment to be an incredible opportunity to extend the company outside of the toy aisle." Fortune · Jul 22, 2023
Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible The Independent UK · Jul 22, 2023
Too gay, too weird, too pregnant: The most controversial Barbie dolls in history Greta Gerwig’s ‘Barbie’ movie features cameos from a host of surreal dolls quietly discontinued by Mattel – among them a pregnant plastic woman and Rob Brydon’s ‘Sugar Daddy Ken’. Believe it or not, all of them are ripped from reality, writes Ellie Muir The Independent UK · Jul 22, 2023
Vote now for a Mattel-pink Barbie bus shelter for Canberra Do you think we need a pink bus shelter in Canberra? The Canberra Times · Jul 21, 2023
'Barbenheimer' arrives as moviegoers flock to a Mattel-mushroom cloud double feature Waves of pink-clad moviegoers passed under carboard palm trees on the frenzied first day of “Barbenheimer.” The Independent UK · Jul 21, 2023
America Ferrera reveals her guilty pleasure is ‘not showering for a few days’ ‘I’m going to regret saying this,’ Ferrera said The Independent UK · Jul 21, 2023
Mattel accused of ‘stealth marketing’ after giving away free Barbie dolls in schools Health experts have claimed Mattel-sponsored school programme ‘reinforces damaging gender stereotypes’ The Independent UK · Jul 21, 2023
‘Barbie pink’ season is here: A look at the cultural phenomenon behind the color The release of “Barbie” is upon us, and the color pink is nearly inescapable The Independent UK · Jul 21, 2023
‘I just want to feel joy’: Barbie and Greta Gerwig fans flock to New York theaters for opening night The $145m-budgeted film, starring Margot Robbie, has hit cinemas worldwide, bringing all-pink superfans out in droves The Guardian - US · Jul 21, 2023
From Birkenstocks to Indigo Girls - the queerest moments in the Barbie movie The trailer initially set gaydars racing; but how many LGBTQ+ morsels are hidden in the summer blockbuster? Evening Standard · Jul 21, 2023
From Barbie to millennial pink, the cultural phenomenon behind the color that sells The release of “Barbie” is upon us, and the color pink is nearly inescapable The Independent UK · Jul 21, 2023
Is Barbie feminist? Greta Gerwig's movie recasts an icon The question of Barbie’s suitability for young girls is as much a fixture of the zeitgeist as Barbie herself. Fortune · Jul 21, 2023
The Independent UK · Jul 21, 2023 America Ferrera points out glaring and ‘revolutionary’ detail in original Barbie Dreamhouse The ‘Ugly Betty’ actor plays Gloria, an assistant to the chief executive of Mattel in the new ‘Barbie’ film
Total Film · Jul 21, 2023 Barbie Easter eggs: 20 references you might have missed From movie references to discontinued dolls
The Independent UK · Jul 21, 2023 ‘My collection must be into the thousands’: Meet the adults hooked on buying Barbies Greta Gerwig’s summer blockbuster may have rekindled widespread love for Barbie, but it’s nothing new for her long-time collectors. Katie Rosseinsky speaks to some of the doll’s biggest British fans about sexism, late-night eBay bidding and the dreaded ‘green rot’
The Conversation · Jul 21, 2023 ‘I'm just Ken’ – a brief history of Barbie’s boyfriend, from all-American boy to movie star As first boyfriends go, you could do worse than Ken Carson. Introduced in 1961 by Mattel, the Ken doll was the epitome of the all-American boy next door. Clean cut, athletic and with a sharp haircut, he was the perfect counterpart to his more famous girlfriend, Barbie.
WEKU · Jul 21, 2023 What to know about the 'Barbenheimer' double feature frenzy After months of inescapable marketing, viral memes and crossover merch, two of the year's most anticipated movies hit theaters on Friday. Here's why so many people want to see both — and how to prep.
The Guardian - UK · Jul 21, 2023 10 great Barbie video games Beyond the expected fashion designing and beach parties, Barbie games have explored her more adventurous side – from jungle adventurer to swashbuckling heroine
Evening Standard · Jul 21, 2023 The Brits with their own Barbies, from JK Rowling to Elton John Barbie has had many famous incarnations, both men and women
The Independent UK · Jul 21, 2023 Canadian who crochets outfits for Barbies praises ‘hopeful’ film Nathalie Kachulis has made a pink beret which featured in a teaser trailer for the Barbie movie.
The Independent UK · Jul 21, 2023 Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible
Fortune · Jul 20, 2023 Barbie manufacturer Mattel criticized for giving free dolls to schools in a bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’ Critics say the move could do more harm than good.