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INSANE: Michelob - The Real Truth

Inside the Brand Playbook: How Soccer's Growth in the U.S. Is Reshaping Consumer Marketing Strategies

Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it comes to the sport's consumption in the U.S. "Soccer has been on a rocket ship," he told The Latin Times in an exclusive interview.

Latin Times

Catherine O'hara Stars In Super Bowl Commercial For Michelob Ultra

Catherine O'Hara shines in a Michelob Ultra Super Bowl commercial, showcasing her talent and humor. Reflecting on her iconic roles, she shares her exciteme...

Top News

Autosport Awards: Brand Partnership of the Year Shortlist

The Brand Partnership of the Year is an award that recognizes a brand that has made highly effective use of a motorsport platform to convey its brand message and to add value to the team, driver, or series it has partnered with.

Motor1

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Brand Partnership of the Year shortlist

The Brand Partnership of the Year is an award that recognises a brand that has made highly effective use of a motorsport platform to convey its brand message and to add value to the team, driver or series it has partnered with.

Motorsport

A race for the ages – Michelob ULTRA and Williams Racing pit former drivers against each other in AI showdown

Six Formula 1 world champions, nine drivers’ titles between them, racing their respective Williams cars over 15 laps of Silverstone alongside their modern-day equivalent – Michelob ULTRA’s ‘Lap of Legends’ truly broke new ground when released in May.

Autosport

Brand Partnership of the Year shortlist

Autosport

To woo Gen Z, the maker of Bud Light and Michelob is betting on ‘NA’ beers

As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on nonalcoholic beers like Corona Cero and Budweiser Zero.

Fortune

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Lionel Messi Continues his Conquest of the U.S. Headlining an Ad During Super Bowl LVIII

The Argentine will be the protagonist of a 90-second ad by Michelob Ultra that will air during Super Bowl LVIII.

Latin Times

Q&A (Part 2): Roger Maltbie dishes on Tiger Woods, says the way NBC reduced his role was ‘pretty (expletive)’

"They (NBC) were very good to me for a very long time. So I've got no hard feelings. But yeah, it was handled pretty sh**ty"

USA Today Sports Media Group

The PGA Championship fan who didn’t film Tiger Woods with his phone got an amazing Michelob Ultra ad

Good for this guy!

USA Today Sports Media Group

Super Bowl 56 concession stand prices at SoFi: $25 cocktails and $17 Michelob Ultras

Things are a bit pricey at SoFi.

USA Today Sports Media Group

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