Why Sydney Sweeney’s controversial advert goes beyond sexualising women’s sport Sydney Sweeney’s sports advertisement has been widely criticised by women athletes as sexualising athletes’ bodies. The Conversation · Sep 15
Gracie Kramer blasts 'infuriating' Sydney Sweeney advert Gracie Kramer, an American gymnast, has taken to social media to slam Sydney Sweeney. BANG Premier · Sep 15
SNL Star Mocks Sydney Sweeney’s Controversial Betting Ad With “Hilarious” Parody “A slap in the face to every professional female athlete.” Bored Panda · Sep 14
Top female stars blast Sydney Sweeney for stripping down to sell sports betting An ad campaign featuring actor Sydney Sweeney has sparked backlash from female athletes who say it sexualizes women in sports The Independent UK · Sep 14
Sydney Sweeney's Sports Betting Ad Branded 'A Kick in the Face' by Olympic Champion Ariarne Titmus Ariarne Titmus has called Sydney Sweeney's Novig advert 'a kick in the face' as athletes criticise the campaign's portrayal of women's sport. International Business Times UK · Sep 14
Backlash about Sydney Sweeney’s ‘kit off’ stunt isn’t about snobbery and she knows it COMMENT: The ‘Euphoria’ star has defended her half-naked sports ad for Novig from widespread criticism by listing athletes who have also stripped off. But that’s missing a huge point, says Charlotte Cripps The Independent UK · Sep 14
‘A double entendre in every crevice’: what, beyond near-naked tennis, is Sydney Sweeney’s game? With her new, semi-nude advert for sports site Novig, the actor cements her reputation as the anti-woke poster girl. But is it real – or just provocation with a soft porn gaze? The Guardian - UK · Sep 14
Sydney Sweeney Appears To Respond to Backlash Over Nude Sports Ad With Photos of Athletes Who Also Posed Naked Sydney Sweeney has appeared to respond to criticism of her Novig sports advert by sharing images of athletes who posed nude or semi-nude for ESPN's Body Issue. International Business Times UK · Sep 14
'This is what women in sport look like': Athletes turn Sydney Sweeney's ad into a rallying cry Female athletes are criticizing Sydney Sweeney's gambling advertisement for its sexualization of women. Amy Hunt stated that women in sports are defined by their hard work and dedication. Other athletes shared training videos and highlighted their career struggles and achievements. The campaign for Novig features Sweeney mostly nude while promoting… The Economic Times · Sep 14
Sydney Sweeney Posts Brilliantly Poignant Response After Her Racy Betting Ad Campaign Sparked Vicious Backlash “For every act of micro feminism I do Sydney Sweeney sets feminism 100 years back,” fumed one netizen. Bored Panda · Sep 14
Sprinter Amy Hunt criticises Sydney Sweeney’s nude sports betting ad campaign The Euphoria actress received criticism from female athletes for a nude ad for sports betting company Novig. Evening Standard · Sep 14
Team GB’s Amy Hunt hits out at Sydney Sweeney’s controversial sports trading advertisement Team GB athlete Amy Hunt has responded to Sydney Sweeney’s sexualised advertisement campaign for sports trading app Novig. The Independent UK · Sep 14
Sprinter Amy Hunt criticises Sydney Sweeney for ‘sexualised’ sports ad IN FULL The Independent UK · Sep 14
Sydney Sweeney responds to major backlash over naked ad accused of ‘sexualising women’s sport’ Several high-profile female athletes have spoken out against the ‘infuriating’ advertisement The Independent UK · Sep 14
International Business Times UK · Sep 14 Sydney Sweeney Defiantly Posts More Naked Photos Online To Fight Back Against Olympian Sports Ad Fury Sydney Sweeney appears to respond to backlash over her Novig sports ad by sharing ESPN Body Issue images of nude athletes.
The Guardian - AU · Sep 14 Sydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress
BANG Premier · Sep 13 Sydney Sweeney appears to hit back at criticism over naked sports campaign The Euphoria actor shared famous ESPN body shoots after her provocative Novig campaign sparked criticism and millions of views online.
International Business Times UK · Sep 10 Soft Porn Core: Sydney Sweeney's New Ad Slammed for Being 'Gross' and 'Desperate' Amid Claims Her Career Is 'In the Toilet' Sydney Sweeney's latest ad campaign for Novig, featuring her nude with sports equipment, has sparked online criticism and debate over her career and marketing choices.
International Business Times UK · Sep 10 Sydney Sweeney's Nude Betting Ad Hides the Real Story: She Owns a Piece of the Gambling App She's Selling Sydney Sweeney's nude Novig ad grabbed the headlines, but the buried story is her equity stake in the betting app critics link to young men's mounting financial losses.
International Business Times UK · Sep 10 Sydney Sweeney Goes Nude in Wild Novig Ad as Euphoria Star Becomes Equity Holder in Betting Platform Sydney Sweeney stars in a provocative Novig campaign, taking a financial stake in the sports prediction platform, marking a shift from traditional endorsements to strategic partnerships.
BANG Premier · Sep 10 I work better when I have more hats to wear, says Sydney Sweeney Sydney Sweeney relishes the challenge of working on so many different ventures.
Fortune · Sep 9 Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash The ads have sparked criticism over celebrities lending their images to platforms that critics liken to gambling.
Fortune · Jul 30 New York Mets tap Novig as prediction market partner as MLB embraces new betting sector The deal will allow Novig to integrate across the Mets’ ecosystem and run league‑approved markets.
Fortune · Feb 18 Sports-focused prediction market Novig raises $75 million to challenge Kalshi and Polymarket Novig’s Series B values the startup at $500 million with backing from Pantera Capital, Multicoin, and Forerunner.