UNBELIEVABLE: 2 - The Untold Story

As beauty editor who dyes my hair a lot, to me this is the unsung hero in the Olaplex range that keeps my colour in check

A product that deserves more praise

Marie Claire · Jan 16, 2024

This weekly Olaplex mask is my answer to frazzled winter hair - the before and after pictures have to be seen to be believed

And it just takes 10 minutes

Marie Claire · Dec 2, 2023

Best beauty deals for Black Friday Cyber Monday 2023: Offers on GHD, Dyson Airwrap, Aesop, electric toothbrushes and Medik8

Discounts across makeup, fragrance, skin and haircare

Evening Standard · Nov 27, 2023

B&M's top beauty buys and haircare dupes starting from as little as £2.49 this summer

The budget retailer is releasing its own version of luxury haircare brand Olaplex - but for a fraction of the price

Wales Online · Jun 16, 2023

B&M's new 'dupe' Olaplex range is £51 cheaper than the real thing

The products feature a similar design and packaging

Liverpool Echo · Jun 15, 2023

Home Bargains fans go wild for 'amazing' £2.50 'Olaplex' that makes hair 'thick and shiny'

Beauty buffs have hailed Home Bargains' £2.50 Olaplex dupe 'amazing'

Manchester Evening News · May 16, 2023

Home Bargains selling £2.49 Olaplex 'dupe' fans say leaves hair 'thicker and healthier'

Shoppers are raving about it already

Nottingham Post · May 16, 2023

Penneys shoppers rave about new Olaplex haircare dupes, which cost just €5

The new Penneys range includes a hair oil, a hair mask and moisturising pre-shampoo

Irish Mirror · May 11, 2023

Primark shoppers wowed by Olaplex haircare 'dupe' that costs just £2.50

Primark has dropped the new Bond Pro-Repair range in stores now - and shoppers are hailing it as an Olaplex 'dupe'

Daily Record · May 8, 2023

The £2.49 Olaplex 'dupe' Home Bargains fans say leaves hair 'thicker and healthier'

The retailer has launched an affordable haircare range that looks similar to the iconic Olaplex - but without the price-tag.

Daily Record · May 5, 2023