UNBELIEVABLE: Ordinary - The Untold Story

The Ordinary uses viral salmon DNA ingredient for its £9 anti-ageing eye cream

The formula contains vegan polynucleotides and it only costs £8.70

The Independent UK · Aug 4

I’ve tried everything from The Ordinary’s sister skincare brand Niod – here’s what to buy

I unpack the unusual product names to find you the top performers from the Deciem-owned brand

The Independent UK · Nov 4, 2025

The Ordinary’s anti-ageing skincare set tackles wrinkles – and it has 20% off

The trio of products boost cell turnover and hydrates the skin

The Independent UK · Sep 3, 2025

Quality skincare that actually works can exist for all—this brand's science-backed formulations driven by efficacy proves it

Everything you need to know about the brand that democratised skincare

Marie Claire · Jun 28, 2023

Boots shoppers hail £5 'miracle in a bottle' serum that 'makes skin so clear'

Beauty fans have been heaping praise on The Ordinary's £5 Niacinamide serum and say it's 'excellent for acne-prone skin'

Daily Mirror · Jun 8, 2023

Shoppers wowed to find £7 foundation on sale for 49p at Farmfoods

"Whatttttt???? I didn't even know farm foods sold make up"

Wales Online · May 30, 2023

'I went to Brown Thomas to see what Christmas presents I could get for €5'

We went to Brown Thomas on Grafton Street to find the cheapest gift options

Dublin Live · Dec 5, 2022

Geek out on beauty routines: on Canadian skincare brand The Ordinary’s launch in India

Popular for affordable, science-backed skincare formulations, Canadian cult favourite, The Ordinary, launches in India, in their trademark monotone bottles

The Hindu · Jun 24, 2022