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EXPLAINED: Tamron - The Real Truth

80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all

Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots

Digital Camera World · Aug 24

Oppo Hasselblad 300mm Explorer Teleconverter lens review

More than just a niche accessory: this is a symbol of Oppo's camera hardware dominance

Digital Camera World · Aug 22

Why I believe Sony taking control of Tamron will affect far more than two brands

Now that both Tamron and Sony have confirmed the proposal, the results could irreversibly shake up the photo business – and photographers’ prospects with it

Digital Camera World · Aug 16

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Tamron is planning 10+ new lenses for 2026 and is expanding its multi-mount strategy… just as Sony proposes buying the company

Tamron's photography business is shrinking but its own-brand lens sales are growing, pushing further into Canon RF and other mounts

Digital Camera World · Aug 7

Sony finally breaks its silence on which third-party lenses work best with E-Mount – and dishes on the potential purchase of Tamron

Sony Japan has finally shared an official list of the third-party lens makers with access to key Sony data – and spoken about the potential purchase of Tamron

Digital Camera World · Aug 4

Global Market: Sony Q1 profit jumps 32%, earthquake impact yet to be assessed

Sony Group reported a 32% year-on-year rise in first-quarter profit, driven by strong performances in its music, gaming and imaging businesses. However, the company warned it is still assessing the financial impact of the Kumamoto earthquake, which disrupted production at one semiconductor facility.

The Economic Times · Jul 31

Tamron doubled down on launches – and now leads the third-party lens market by a large percentage, despite a "shrinking digital camera market"

Tamron now has a 60% share in the third-party lens market, including lenses that Tamron manufactures for other brands, according to a recent report

Digital Camera World · Jul 30

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How is this possible? "Magic" Tamron firmware update improves close-focusing of lens to half macro

The Tamron 25-200mm f/2.8-5.6 Di III VXD G2’s close focusing has been improved with a simple firmware update – I'm completely bamboozled as to how

Digital Camera World · Jul 30

Confirmed: Sony makes bid to buy Tamron

Tamron confirms: "It is true that the Company has received a non-binding proposal from Sony Corporation"

Digital Camera World · Jul 30

Sony proposes acquiring camera lens maker Tamron

Japanese camera lens maker Tamron received an acquisition proposal from Sony Group. Sony made a non-binding offer to turn Tamron into a wholly owned subsidiary. Tamron established a committee to review its strategic options and potential transactions. Sony, a camera and image sensor maker, seeks to enhance its imaging business.…

The Economic Times · Jul 30

Sony owns a key slice of Tamron shares. A report hints that Sony wants more

An investigative report from Japan suggests that Sony has explored buying all the shares in lensmaker Tamron

Digital Camera World · Jul 29

Tamron 35-100mm f/2.8 Di III VXD review: ideal for weddings and event photography, portraiture and a whole lot more

The full-frame compatible Tamron 35-100mm f/2.8 Di III VXD comes in Nikon Z and Sony E mount options, packing a useful range and relatively fast constant aperture into a surprisingly lightweight build

Digital Camera World · Jul 27

This decade-old DSLR lens is outselling almost every modern lens in Japan as it's an "affordable marvel that any Canon photographer should own"

Mirrorless may have taken over, but one inexpensive DSLR-era prime has climbed to No.1 in Japan's latest best-selling lens chart, beaten only by one third-party standard zoom

Digital Camera World · Jul 24

Tamron-Link review: this tiny Bluetooth adapter brings smart features to most current Tamron lenses, for shooting both stills and video

Plug the Tamron-Link into the USB-C socket of many current Tamron lenses for Nikon and Sony mirrorless cameras and you can enjoy a new feast of features

Digital Camera World · Jul 20

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Digital Camera World · Jul 16

The Sony RX10 V is a fantastic camera – but this mirrorless combo costs less, weighs nearly the same, and reaches almost as far

An inflation-induced price hike makes the Sony RX10 V the most expensive bridge camera – higher than some all-in-one lenses –but here's an alternative

Digital Camera World · Jul 15

Tamron 12-20mm f/2.8 review: I took more than 800 photos and this is what stands out for the new lightweight E-Mount and Z-Mount ultra-wide

The new Tamron 12-20mm f/2.8 is lighter and cheaper than competing lenses from Sony and Nikon, but how does the lens hold up in real-world tests?

Digital Camera World · Jul 15

Tamron has axed a long-standing tradition with a new lightweight 12-20mm f/2.8 for E-Mount and Z-Mount – and I couldn’t be more excited about it

The new Tamron 12-20mm f/2.8 is a competitively priced, lightweight ultra-wide zoom that heralds in a new era for Tamron

Digital Camera World · Jul 9

Sony users: now you can control your Tamron 35-150mm f/2-2.8 Di III VXD lens remotely thanks to latest firmware

Tamron has released firmware version 6 for the Sony E-mount 35-150mm f/2-2.8 Di III VXD, bringing support for latest Tamron Lens Utility remote control app

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Digital Camera World · Jul 9

Sony RX10 V review: Sony’s superzoom bridge camera gets an Alpha upgrade

Sony’s long-awaited RX10 V keeps the huge 24-600mm lens that made the series special, but adds faster processing, AI subject recognition, improved video, and much better controls.

Digital Camera World · Jun 30

Tamron might be planning another lens with a weird focal range

Because 24-70mm and 70-200mm are so last century

Digital Camera World · Jun 29

Young mountaineers to get their hands on top-tier Tamron lenses for hiking photography collaboration – here's the one I'd pick

Tamron is teaming up with a youth mountaineering project to equip hikers with flagship lenses to capture their adventures on camera and to promote the great outdoors

Digital Camera World · Jun 26

Third-party camera lenses used to be popular for one key reason, but the latest trending lenses in Japan hint at an entirely different reason for buying non-native optics

Digital Camera World · Jun 24

The Tamron 17-70mm f/2.8 is finally coming to the Canon RF and Nikon Z camera mounts – and I’m predicting this rare all-in-one constant aperture zoom is going to be incredibly popular

Canon and Nikon’s crop sensors have few f/2.8 zoom options – but that’s changing as Tamron brings a popular all-in-one zoom to Canon RF and Nikon Z

Digital Camera World · Jun 15

Did you know that Sony owns the biggest share of Tamron? Well, maybe not for much longer…

Sony owns the biggest share of Tamron right now –but is it being muscled out in an "aggressive" takeover?

Digital Camera World · Jun 7

Will Samyang ever make AF Nikon Z lenses? Not until it becomes officially licensed

The coveted Korean lens manufacturer hasn’t ruled out making AF-capable Z-mount lenses, but it would wait for an official license first

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