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FORGOTTEN HISTORY: 2 - The Untold Story

"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way

This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan

Digital Camera World · May 18

I spent ages trying to decide between two Nikon Z super-telephoto zooms, and ended up buying something completely different…

I’ve been universally impressed by all of Nikon’s Z-system lenses but once in a while, I feel they’re not necessarily the best buy

Digital Camera World · Apr 21

Tamron hints that future lenses may launch with multiple mounts right from the start with a surprising new “simultaneous multi-mount” focus

Tamron recently shared that new lens launches may come in multiple mounts from the start, instead of releasing the Sony E-mount first

Digital Camera World · Mar 30

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Tamron has designed a compact 75mm f/1.4 prime – and I think there will be plenty of takers

A new Tamron patent revealing a compact, lightweight AF 75mm f/1.4 full-frame prime has emerged, and I think it would make a splash

Digital Camera World · Mar 11

Dropping a brand-new camera lens is heartbreaking. But this brand will now cover 50 percent of the repair cost

Tamron will now cover half the repair for accidental damage in the first six months, a perk added onto the already lengthy 6-year warranty

Digital Camera World · Mar 10

Wildlife photographers, grab your gear: The spring bird migration is here. Here’s how to find the best times to head out

The spring bird migration has officially started. Here's how to find the best times to head out with your camera in the US and the UK

Digital Camera World · Mar 3

CP+ 2026 live: we're at the world’s biggest photography show, with the latest news from Canon, Sigma and more

We're visiting CP+ 2026 in Japan – the world's biggest photography show – checking out the latest camera gear from Canon, Sony, Sigma and more

TechRadar · Feb 26

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Double trouble: a pair of Samyang 300mm FE prime lenses coming to the CP+ show?

Rumor has it Samyang will display a tag team of 300mm FE prime lens prototypes at the CP+ show in Japan next week

Digital Camera World · Feb 20

Great Scott! You HAVE to see the plans for Tamron’s 'Back to the Future' collab at the CP+ camera show

Tamron charges up the Flux Capacitor and hurtles towards its optical future with an intense Back to the Future-themed booth at CP+ and a trip back through its 75-year history

Digital Camera World · Feb 20

This odd new camera accessory lets photographers and videographers control a lens from a smartphone for focus tricks

The Tamron-Link is a new Bluetooth dongle that lets creators program focus tricks on their phone

Digital Camera World · Feb 19

Tamron crams an f/2.8 constant aperture into a 35-100mm lens that’s lighter – and more affordable – than big camera brand 24-70mm workhorses!

The new Tamron 35-100mm f/2.8 puts all the popular portrait focal lengths into a single zoom that’s lighter and more affordable than the more common 24-70mm

Digital Camera World · Feb 19

Third-party camera lenses are having a moment. Tamron plans to nearly double the new launches for 2026 – and across four mounts

Tamron says it hopes to launch ten new lenses in 2026 across, along with a continued focus across four different mounts

Digital Camera World · Feb 9

"This image is spectacularly beautiful" – and it won 1st place, photographed with the best telephoto lens for DSLRs

The award-winning wildlife image is a technical masterpiece, brought to life by exceptional skill and the right tools....

Digital Camera World · Feb 4

"I captured this image while leaning over the side of a boat" – Dalmatian Pelican photo wins top bird photography award

Captured in northern Greece with a Sony A1, this image topped more than 2,200 entries to win SINWP Bird Photographer of the Year 2025

Digital Camera World · Feb 2

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Digital Camera World · Feb 1

This "Japanese Hasselblad" does things that the original Swedish camera simply can't

How a self-taught Japanese craftsman created the "Japanese Hasselblad" –which ended up being owned by Tamron

Digital Camera World · Jan 22

Canon aims to offer "100 RF lenses in the medium term" – and it's a realistic goal

Canon already had one of the fastest native mirrorless lens expansions on the market – now, more high-quality optics for the RF system are on the way

Digital Camera World · Jan 17

Why Japan's #3 best-selling lens is more exciting than the #1 (and it's not an optic made by Sony!)

This 20-200mm superzoom is a supremely travel-friendly lens with 20mm coverage and 10x zoom versatility

Digital Camera World · Jan 16

Watch out, Sony and Canon: Tamron has designed a 28-70mm f/2 lens to rival your US$3,300+ optics

Tamron is exploring the ultra-fast standard zoom market, but with a design that promises prime-like brightness in a smaller, lighter and more affordable package

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TechRadar · Jan 15

I've waited 10 long years for the Sony FE 100mm f/2.8 Macro GM OSS, and it's the 5-star optic to delight Sony macro photographers

The Sony FE 100mm f/2.8 Macro GM OSS is the update to its 10-year-old predecessor, and it's the lens Sony macro lovers have been dreaming of.

Digital Camera World · Jan 3

12 lenses of Christmas: Canon makes enough lenses to wrap around the planet, Nikon remembers that DX cameras exist

TTArtisan resurrects a classic Canon lens, while smartphone makers start adding dedicated camera lenses to their handsets

Digital Camera World · Jan 2

12 lenses of Christmas: Laowa and Viltrox try to outdo each other for most new lenses in the same month!

Sony and OM System bring out two of their biggest guns, but third parties created mayhem with well over a dozen new lenses

Digital Camera World · Jan 1

12 lenses of Christmas: Nikon redesigns a classic, while Sigma, Laowa and Viltrox work on world-first lenses

Canon and Nikon finally receive a top travel zoom, Hasselblad drops a "one lens to rule them all" and Sigma reveals its mighty 200mm f/2

Digital Camera World · Dec 31, 2025

12 lenses of Christmas: July 2025 was prime time from Canon and Nikon, while Tamron was zooming ahead

It was full steam ahead for mirrorless lenses, including the reworking of a Zeiss favorite in a flurry of primes, but just the one zoom, even if it was a wide one

Digital Camera World · Dec 28, 2025

12 lenses of Christmas: Sony broke trinity lenses, while Canon broke the internet with a skeleton from its closet

One of Sony’s announcements had all the hallmarks of an April Fools’ prank… and even more so for Canon’s "new" RF mount lens

Digital Camera World · Dec 18, 2025

These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts

The list of best-selling lenses in Japan is topped by three new lenses that have unusual features

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