INSANE: Tom hale | Rare Historical Photos

Why Oura delayed its IPO

Oura, the smart ring maker, cited “uncertainty” as its reason for delaying its much-anticipated public offering.

Fortune · Oct 7

Why Oura really pulled its IPO: Wall Street experts suspect valuation concerns, an insider cash-out, and an Apple-size threat

Oura blamed market “uncertainty,” but maybe investors just didn’t buy the story.

Fortune · Oct 6

Oura Halts Blockbuster $2B IPO at the Last Minute Despite Five Million Paying Subscribers

Oura has put its planned Nasdaq IPO on hold, citing market uncertainty despite 5 million paying subscribers, surging revenue, and improving profitability.

International Business Times UK · Sep 29

The CEO of $11 billion Oura explains why customers must shell out for subscription fees after paying $349 or more for the ring

From smart rings to self-driving cars, tech firms aren’t ready to cancel subscriptions, even as consumers hit their limit.

Fortune · Feb 4

Oura Ring’s CEO on how wearable technology will track our health in the future

Speaking at Web Summit Qatar, Tom Hale told Euronews Next about the importance of constant monitoring, how Oura makes use of AI, and where the company is headed.

Euronews · Feb 4

Oura's subscription isn't going away, and I get why

Oura is sticking with its $6 monthly fee, betting that better algorithms and long-term health insights matter more than cheap, one-time hardware.

Android Central · Feb 2

Even top CEOs check their phones first thing in the morning—these are the apps business executives are reaching for

Business leaders are checking weather, wellness, news, email, and messaging apps every morning, with one Visa exec "addicted" to LinkedIn and Lyft’s CEO swearing by ŌURA.

Fortune · Jan 2

Prevention is better than cure: How the Oura Ring could transform medicine

Could this health tracker stop you getting ill in the first place? Jessica Salter finds out

Evening Standard · Oct 30, 2025

Can a startup be worth a trillion dollars?

Term Sheet asked: Will we ever see trillion-dollar startups? And what should we call them?

Fortune · Oct 22, 2025

Wearable sales are flat but ring sales are up 100%, says Oura CEO

Oura's sensor rings are especially popular with women, who appreciate its Advisor tool and female-focused features.

Fortune · Sep 10, 2025