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EXPLAINED: 6 | Vintage Vibes

Microsoft's new Xbox CEO Asha Sharma is considering making Game Pass cheaper after last year's price hike — "lower-priced tiers" could be on the way

Xbox's new CEO Asha Sharma is reportedly exploring bringing "lower-priced tiers" to Microsoft's Xbox Game Pass service in order to attract new customers.

Windows Central

Xbox and Netflix have “kicked around ideas” — could a Game Pass bundle be in our future?

Xbox’s new CEO Asha Sharma has reportedly discussed a potential Netflix partnership, with both companies exploring the idea of a subscription bundle.

Windows Central

'Crimson Desert' issues on Xbox PC underpins the vast amount of work required for Xbox Helix — Xbox PC can't afford to be this unreliable forever

"Crimson Desert" should've been a big win for Xbox Play Anywhere on PC, but what followed was a swath of issues that casts a bit of a question mark over Xbox Helix.

Windows Central

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Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

Windows Central

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

PC Gamer

Todd Howard was "really, really sorry" to see former Xbox chief Phil Spencer retire, but says new CEO Asha Sharma "is great"

Spencer is "a good friend" of Howard

GamesRadar

Microsoft confirms Copilot AI is coming to Xbox, mere weeks after new CEO said gaming division would avoid ‘soulless slop’

Hey Copilot, do I suck at this game?

Destructoid

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The next Xbox is coming soon, here's what we know (and don’t know) about Project Helix so far

Everything we’ve learned about Xbox Project Helix so far, and the biggest question that hasn’t yet been answered.

TechRadar

"This is an Xbox" campaign vanishes overnight as Microsoft begins to "Build for What's Next"

Microsoft has scrubbed the "This is an Xbox" campaign from official sites, signaling a sharp pivot toward "Project Helix" and a return to console-first branding.

Windows Central

Microsoft confirms its next Xbox, Project Helix, will go out to studios next year — 'We plan to ship alpha versions of the hardware to developers beginning in 2027'

Microsoft has shared new details about its next-generation Xbox console, Project Helix, and confirmed it will be in developers' hands sooner than expected.

TechRadar

Everything we know about Xbox’s upcoming console, ‘Project Helix’: Release date, price, and more

The next generation console from Xbox has been confirmed, after years of rumors and speculation surrounding the project.

Dot Esports

Xbox Project Helix Has Reportedly Been Under Development for 10 Years

A new report has claimed that Microsoft's plans to create a console capable of running multi-platform games was planned for 10 years now.

Player One

Xbox fans have strong opinions about backward compatibility, so we asked them why it still matters in 2026

Xbox fans across Windows Central communities shared the classic original Xbox and Xbox 360 games they want revived through backward compatibility, alongside wider discussions around preservation and revisiting older favorites.

Windows Central

Microsoft's CEO insists that Xbox, 'at its best, lifts the entire company' and that it will 'always' invest in gaming

The future looks green?

PC Gamer

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Windows Central

Move over “This is an Xbox” — “Build for what’s next” tells fans the “future of Xbox starts now” at GDC

Xbox is showcasing new slogans at its GDC booth including “Build for what’s next” and “The future of Xbox starts now,” hinting at the company’s messaging for the next era of Xbox.

Windows Central

Microsoft CEO Satya Nadella calls gaming a core part of the company and says it is “long on gaming” in new discussion with Xbox leadership

Microsoft CEO Satya Nadella joined Xbox CEO Asha Sharma for an internal Q&A with staff, describing gaming as one of Microsoft’s core identities and reaffirming the company’s long term commitment to the industry.

Windows Central

Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella in an internal Q&A, amplifying that Microsoft will "always" invest in gaming. "We're long on gaming. We'll continue to invest, and we'll always do so."

At a big internal Q&A session, Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella, discussing the "long" vision for Xbox's future.

Windows Central

I'm still here with Xbox for now — but it has some serious identity work ahead if it wants to reassure long-time fans

After nearly two decades with Xbox, I am reflecting on how its shifting brand messaging has shaped how I feel about the platform, alongside Phil Spencer’s retirement and Asha Sharma’s arrival as CEO, and why I'm not dooming about the whole ordeal.

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Windows Central

We asked how you feel about Xbox's new console "Project Helix" — here's what you said about Microsoft blurring the line between Xbox and PC

Microsoft has officially announced the next Xbox, Project Helix — and it'll be a hybrid console-PC. We asked how you felt about that; here's what you said.

Destructoid

What is Xbox’s Project Helix? Potential release date, hardware, features, and more

Here's everything we know about Xbox's next console.

GamesRadar

"Fans should brace for an expensive machine": Xbox Project Helix might arrive in 2028, analyst suggests – and it "could be priced at $900" at minimum

Xbox is preparing for its next, next generation

Windows Central

I polled over 14,000 Xbox gamers on exclusivity — only 12.4% said Xbox should have zero exclusive games

Incoming Xbox CEO Asha Sharma will have to navigate the rather fractious debate on whether or not Xbox Series X|S or Helix should have exclusive games.

GamesRadar

Everything we know about Xbox Project Helix - the next-gen Xbox console

Everything you need to know about the upcoming Xbox Project Helix console.

International Business Times

New Xbox CEO Unveils 'Project Helix': Next-Gen Xbox Can Play Console, PC Games

Microsoft's new Xbox CEO has confirmed Project Helix, the next-gen gaming machine that can play Xbox console and PC games.

GamesRadar

Project Helix "might be Microsoft's last attempt to make their hardware business work," analyst suggests: "There is nobody in this industry who believes there will be another Xbox if this next machine fails"

"Microsoft has been walking on thin ice for a long time now"

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