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BIZARRE: 5 | Mind Blowing Facts

Xbox outlines broad plan to revitalize brand with a back-to-basics approach that focuses on console — New Xbox strategy reprioritizes console, while bolstering cloud and services

Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this…

Tom’s Hardware

Ranking the biggest Xbox "problems" on Asha Sharma's to-do list: Exclusives, Xbox Helix, Game Pass, and more

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But there's potentially much harder stuff on the horizon.

Windows Central

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction

From analysis to the latest developments in health,
read the most diverse news in one place.

'Our presence on PC isn't strong enough,' Xbox bosses admit

At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

PC Gamer

Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players"

"To achieve our master plan, the way we work must transform"

GamesRadar

Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

Here comes the re-rebrand

GamesRadar

"Xbox will be where the world plays": Microsoft confirms Xbox is once again looking into acquisitions, huge manifesto for the future detailed

In a new memo penned by Xbox CEO Asha Sharma and its CCO Matt Booty, Microsoft details its vision and plans for the future of the Xbox brand

Windows Central

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‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory

They're saying and doing a lot of the right things so far.

Destructoid

Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox."

Windows Central

Xbox has a new Game Pass tier in testing: "Starter Edition" appears in the code, includes limited cloud streaming and first party games (UPDATE)

Ahead of an official announcement, the code for Xbox Game Pass and Xbox Cloud Gaming suggests that a new "Starter Edition" may be imminent for reveal.

Windows Central

Forza Horizon 5 sold 5 million copies on PS5 — proving at least for live service the move away from exclusives makes sense

Forza Horizon 5 hits 5M sales on PS5, proving multiplayer Xbox hits thrive when they go multi-platform.

Windows Central

Report claims a new 'pick-your-own' Xbox Game Pass plan is in the works, allowing users to decide what content they want for their membership

This comes after Xbox cut the price of Game Pass Ultimate

TechRadar

Older Call of Duty games are coming to Game Pass in 2026

The series isn't day-one on Game Pass anymore, but there's hope for the back catalog.

PC Gamer

“Teaming up again” — Xbox CEO signals deeper Discord integration built around Game Pass flexibility and cross‑platform play

Xbox CEO Asha Sharma has hinted at a renewed partnership with Discord, potentially tied to increased flexibility in Game Pass. While details remain unclear, the move follows recent pricing changes and ongoing speculation around new subscription tiers and features.

Windows Central

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Destructoid

Xbox is reportedly taking a ‘pick your own plan’ approach to Game Pass

Great things are happening, maybe.

GamesRadar

Hideo Kojima sparks Xbox Project Helix speculation as he meets execs to pose with a mysterious box – but the reality probably isn't that exciting

It's a bit too small

TechRadar

Call of Duty games coming to Xbox Game Pass on day one lasted all of two releases as Microsoft announces big changes and a welcome price cut

Xbox is decreasing the cost of Game Pass Ultimate and PC Game Pass, though it comes at the cost of day one Call of Duty games.

Windows Central

Did Asha Sharma kill another ill-fated Xbox project? The "Xbox Mobile Store" seems to be dead. [UPDATE: Xbox responds]

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating to it now hitting a 404 error.

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Tom’s Guide

Xbox is giving Game Pass Ultimate a rare price cut — but there's a Call of Duty catch

Xbox is lowering the price of Game Pass Ultimate to $22.99, but the trade-off is that future Call of Duty games will no longer be Day One.

Windows Central

Baldur's Gate 3 director reacts to Xbox Game Pass removing Call of Duty from day one access alongside price drop — "It is a good thing creatively"

Due to Microsoft's new Xbox Game Pass Ultimate price drop, Call of Duty games won't come to it day one anymore — something that may benefit the series.

Windows Central

"I think I know someone who would be perfect for that role": Is former Xbox director Larry Hryb 'Major Nelson' teasing interest in Microsoft's Xbox senior manager position?

Microsoft recently opened up a new Xbox brand senior manager position, and a comment from ex-director Major Nelson has many wondering if he's going for it.

PC Gamer

Xbox Game Pass prices are going down, but future Call of Duty games won't be added until 'about a year' after they launch

The new prices are still higher than they were before last year's price hike.

Tom’s Hardware

Microsoft announces surprise Xbox Game Pass price cuts, ends day one Call of Duty inclusion — Ultimate down to $22.99 while PC Game Pass drops to $13.99

Microsoft surprise-drops significant Xbox Game Pass price cuts

Windows Central

Xbox Game Pass price gets a massive price cut — Here's the details and the fate of Call of Duty for 2026

After last year's wildly unpopular 50% price hike, Microsoft has reverted a ton of it. Fortnite Crew, Ubisoft Classics will remain, previous Call of Duty games will too, but this year's will be a retail-only affair. What's going on?

Dot Esports

Xbox Game Pass is becoming cheaper with Call of Duty no longer a part of it

Asha Sharma's first big decision.

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