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FOUND: 4 - What They Never Told You

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

Fortune

Pride collection backlash has derailed retailers, but LGBT designers are more empowered than ever

Conservative outrage forced some retailers to remove Pride Month collections from their stores, many of which were made by queer business owners. One company has yet to financially recover from the backlash, but it’s the LGBT+ designers who remain undefeated, Meredith Clark writes

The Independent UK

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Fortune

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Don't Let Culture Wars Weaken the Financial System

In California, officials are pushing pension funds to divest from fossil fuels, firearms manufacturers, and tobacco companies. Red states are retaliating. This is madness.

Reason

Bud Light only has itself to blame for sales plunge after caving to 'extremist bullies,' argues main LGBTQ advocacy group GLAAD

“Companies that did back down to bullies actually saw this escalate,” GLAAD boss Sarah Kate Ellis said on CNBC.

Fortune

Minneapolis gay bar drops Anheuser-Busch products ahead of Pride

MINNEAPOLIS — Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer.

Tribune News Service

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

St. Louis Post-Dispatch

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Bud Light loses its spot as US' top beer

But is Anheuser-Busch still winning in the end?

Salon

Bud Light is not the bestselling beer in America for the first time in 2 decades

ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.

St. Louis Post-Dispatch

Bud Light is no longer America’s top selling beer after Dylan Mulvaney boycott

The beer brand was knocked from the top spot it has held for over two decades.

Axios

Why is Bud Light being boycotted? Timeline of events

The Anheuser-Busch brand swas heavily criticised after launching a collaboration with a transgender influencer

Evening Standard

Mark Cuban pushes back on Bud Light controversy

The Dallas Mavericks owner says consumers want to do business with companies that care about their customers.

Fortune

Brands that get caught up in the culture wars don’t know themselves–or their customers

What insights did other CEOs gain from the prolonged Bud Light uproar? Apparently, not much.

Fortune

Parades but no public posts: which brands are supporting Pride in the wake of backlash?

As Target, Bud Light, Starbucks and others face threats and boycotts, here’s what other top US brands have planned

The Guardian - US

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Fortune

Bud Light may only have months to stem sustained market share loss

Sales expert Anson Frericks argued a September reset could end up with retailers allocating more shelf space for rival beer brands following a Bud Light boycott.

The Independent UK

Pride becomes a minefield for big companies, but many continue their support

Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise

The Independent UK

LGBTQ+ activists call for new strategies to promote equality after Target backlash

Activists in the LGBTQ+ community are calling for new ways to mobilize against threats to their long fight for equality

Salon

Behind Ted Cruz's Bud Light vendetta

Bud Light is simultaneously being investigated by the Senate and chastised by the Human Rights Campaign

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The Independent UK

LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer

The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch

Tribune News Service

Ted Cruz announces probe into Bud Light’s partnership with trans influencer, repeatedly misgenders her

Two Republican senators have opened an investigation into the relationship between Bud Light and trans influencer Dylan Mulvaney, adding fuel to a wave of transphobic hate sparked by a short video shared on her Instagram account in early April.

The Denver Post

Why Colorado microbreweries are launching macro-style lagers to compete with big guys like Coors

For decades, craft brewers carved out their niche by separating themselves from the likes of Coors and Anheuser-Busch with bigger, bolder and more experimental recipes that pushed the boundaries of beer. But over the years, competition has continually increased while sales have largely flattened, leading several Colorado beverage makers to…

The Independent UK

Matt Gaetz mocked for criticising Lizzo while supporting bikini-clad beer ads

‘I don’t think it’s crazy to say good-looking women in bikinis sell beer – like nobody wants to buy beer from Lizzo,’ congressman says

The Guardian - US

Women drinking beer clothed: why are rightwingers melting down over Miller Lite?

A commercial pointing to longstanding sexism in beer ads has sparked outrage – and led to a campaign of harassment

Barchart

Earnings, Bank Woes and Other Key Themes to Watch This Week

This week we have more excitement on deck with earnings, we also have the beginning of the month on Monday and plenty of potentially market-moving news the rest of the week. Sprinkle in the Fed Funds rate on Wednesday and it's possible we will have a really tradable week on…

WEKU

Bud Light sales dip after trans promotion, but such boycotts are often short-lived

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.

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