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INSANE: 8 - The Real Truth

Revealing Nottingham's secret history through augmented reality

You probably know of Robin Hood, the heroic outlaw who stole from the rich and gave to the poor of Nottingham. What you probably didn’t know was that he had to evade two sheriffs because, in the late middle ages, Nottingham city was split into two boroughs, each with its…

The Conversation

Virtual reality can support and enhance outdoor environmental education

Virtual reality can support and enhance outdoor environmental education

The use of virtual reality (VR) and augmented reality (AR) for environmental education is controversial. Some are concerned that these technologies might replace or disrupt outdoor experiences that can connect students to nature and develop pro-environmental behaviours.

The Conversation

Here's Why Heartcore Shares Are Trading Higher Today

Here's Why Heartcore Shares Are Trading Higher Today

Leading software development company Heartcore Enterprises, Inc (NASDAQ:HTCR) launched "truRes-12K", the world's first 12k-compatible real-time 360° virtual reality camera. HeartCore developed the first-ever 12K VR camera that provides users with higher-quality VR and AR images by combining a camera, chipset, stitching processing technology, and compression technology. HeartCore aims to market and sell its truRes-12K…

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Walmart Continues To Consolidate Metaverse Presence With Latest Acquisition Of Memomi

Walmart Inc (NYSE: WMT) agreed to acquire Memomi, an augmented reality (AR) optical tech company. The financial terms of the transaction remain undisclosed. Memomi is a leading technology provider for enhancing virtual optical try-on experiences, helping customers virtually "try on" eyewear in real-time for a seamless, easy, and fun omnichannel experience. Since 2019, Memomi…

What’s digital up-cycling ?

In simple words, the pathology of digital content has led to wastage in digital marketing and created an environment where brands are sitting on underperforming volume. The database includes case studies where simple and actionable upcycling techniques were used to grow search engine optimization visibility and meet goals. This database…

The Times of India

Celebrity baby range, Nala's Baby, arrives in Boots - and prices start from £5.50

Krept from Krept and Konan has created Nala’s Baby following the birth of daughter, Nala - and it’s the first skincare brand to include educational augmented reality functionality

Nreal Air review: new augmented reality specs put a big screen in your view

AR smart glasses with displays now widely available in UK but must be connected to a smartphone to work

The Guardian - UK

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Meta Retracts From AR Glasses Project Shortly After Dumping Smartwatch Project

Meta Retracts From AR Glasses Project Shortly After Dumping Smartwatch Project

Meta Platforms, Inc (NASDAQ:META) is scaling back its plans to release a series of augmented reality glasses over the next several years, the Information reports. The move marks its second product suspension for the week as it battled the current revenue slowdown. Meta aimed to trim heavy investments in its Reality Labs hardware…

Orthopedic surgeons have another tool for knee replacement: augmented reality

ROCHESTER, Minn. — For people with severe arthritis pain in the knee joints, knee replacement is a viable option to improve their quality of life. Orthopedic surgeons now have a new tool for knee replacement: augmented reality.

Tribune News Service

Apple is never in a rush to release its big new products

Apple is never in a rush to release its big new products

The giant is taking its time in unveiling long-rumored augmented reality goggles.

Apple could unveil its own version of an augmented reality headset today

Apple could unveil its own version of an augmented reality headset today

Tech giant always uses its annual keynote conference to announce revolutionary new projects and devices

Apple Hides Cool AR Feature In WWDC Invite

Apple Hides Cool AR Feature In WWDC Invite

Apple Inc (NASDAQ: AAPL) hid fully interactive augmented reality (AR) trading cards on its Worldwide Developers Conference (WWDC) invite webpage featuring distinct Memoji characters.

Qualcomm Chief Sees Prospects In High-End Smartphones, Meta Partnership Thanks To Augmented and Virtual Reality

Qualcomm Chief Sees Prospects In High-End Smartphones, Meta Partnership Thanks To Augmented and Virtual Reality

In an interview at the World Economic Forum, Qualcomm Inc (NASDAQ:QCOM) CEO Cristiano Amon talked about growth as consumers increasingly chased "better phones," Reuters reports. Qualcomm's share with devices like the Samsung Galaxy grew from 40% share to over 75%. Qualcomm's technology powers augmented and virtual reality devices, including those made by Facebook…

Facebook-owner Meta brings augmented reality research to London

Facebook-owner Meta brings augmented reality research to London

Facebook owner Meta is bringing its augmented reality (AR) research programme to London as the company looks to develop hardware for the metaverse.

Evening Standard

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Tribune News Service

Google is remaking search, maps for the TikTok generation

Alphabet Inc.’s Google unveiled a series of planned upgrades to its search and maps services revealing the company’s augmented reality ambitions—and its appeal to a generation of internet users drifting away from the company.

Asharq Al-Awsat

Meta Opens First Physical Store

Facebook parent Meta has opened its first physical store - in Burlingame, California - to showcase its hardware products like virtual and augmented reality goggles and glasses. The store, which is open to the public as of Monday, is made for people who want to test out products like Ray-Ban…

Microsoft teamed up with Volkswagen to use its HoloLens 2 for AR in cars

The two companies have partnered to get the mixed-reality headset to work inside a moving vehicle.

Evening Standard

Tech & Science Daily: Snapchat UK General Manager on ‘leading the way’ in AR

Snapchat’s General Manager for the UK, Ed Couchman, says the camera company wants to ‘lead the way’ in augmented reality.

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EE partners with AR firm Nreal to launch smart glasses in the UK

The Nreal Air augmented reality glasses will be released later in the spring

Asharq Al-Awsat

Facebook-Owner Meta to Open First Physical Store in Metaverse Bet

Meta Platforms Inc is set to open its first physical store where shoppers can try out and buy virtual reality headsets and other gadgets as the company plots a course to take its highly touted metaverse mainstream. The 1,550-square feet Meta Store at the company's Burlingame campus in California opens…

Amazon Web Services review: AWS packs in more features than any other cloud service provider

In the cloud computing space, one name stands out, well above the rest; Amazon Web Services. Often referred to simply by its initialism, AWS is the software arm of the e-commerce giant that provides the backend infrastructure for pretty much half the online service you've most likely heard of. Migrating…

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