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DARK SECRETS: 2 | Rare Historical Photos

The most controversial rebrands and logo redesigns of 2025

From Cracker Barrel to Range Rover, these were the rebrands that most got people talking.

Creative Bloq

The biggest logo moments of the year weren't always in the headlines

The design press and mass media went in different directions.

Creative Bloq

This was branding's most dangerous year yet

2025 was the year when every logo became a potential fight.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Welcome to the brand tweak era

A tweak is almost always better than a total facelift.

Creative Bloq

Cracker Barrel lowers revenue forecast as traffic falls after logo blowup

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and lowered its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and restaurants

The Independent UK

After Cracker Barrel logo debacle, now customers are hating on the new menu

Cracker Barrel is still reeling from huge backlash to its disastrous rebrand effort earlier this year, which left the company’s CEO feeling as though she had been ‘fired by America’

The Independent UK

How To Earn $500 A Month From Cracker Barrel Stock Ahead Of Q1 Earnings

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) will release earnings results for the first quarter after the closing bell on Tuesday, Dec. 9.

Benzinga

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Cracker Barrel Q1 Preview: Did The Logo Backlash Hurt Sales? Investors Are About To Find Out

Restaurant chain Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) aims to show it has moved on from the backlash over a logo change when it reports first-quarter financial results Tuesday after market close.

Benzinga

The new CNBC logo is already controversial

Another victim of minimalist design?

Creative Bloq

Congressman Buys Shares Of Small Cap Lift Truck Company You've Probably Never Heard Of

A congressman disclosed several notable stock transactions recently, including buying up shares of restaurant company Cracker Barrel after its logo change backlash. The congressman also bought shares of a small cap lift truck company that could draw more attention.

Benzinga

Congressman Bought And Sold Cracker Barrel Stock In Same Month: Here's How Much He Made

A member of Congress may have decided to put the Cracker Barrel Old Country Store (NASDAQ:CBRL) logo controversy behind them and buy the dip on the restaurant stock. After holding shares for less than a month, the stock was sold for a small profit.

Benzinga

Triumph or disaster? The Jaguar rebrand one year on

An expert examines the impact.

Creative Bloq

Cracker Barrel CEO says she felt ‘fired by America’ after disastrous rebrand

Julie Felss Masino claimed that ‘nothing could be further from the truth’ than the idea that she was wanted to rebrand Cracker Barrel for no reason

The Independent UK

Cracker Barrel CEO Kept Her Job But Feels 'Like I've Been Fired By America'

Julie Masino, CEO of Cracker Barrel Old Country Store (NASDAQ:CBRL), recently weighed in on how she kept her job despite social media outrage—instigated by President Donald Trump—over the company’s logo change.

Benzinga

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International Business Times

Cracker Barrel Shareholders Oust DEI Executive Over Controversial Logo

Cracker Barrel shareholders oust DEI executive Gilbert Dávila after a backlash over the chain's controversial logo redesign.

The Independent UK

Cracker Barrel director abruptly quits but CEO keeps her job after disastrous rebrand

Cracker Barrel reinstated its original logo within a week following swift opposition

The Conversation

Bad Bunny is the latest product of political rage — how pop culture became the front line of American politics

When the NFL in September 2025 announced that Bad Bunny would headline the next Super Bowl halftime show, it took only hours for the political outrage machine to roar to life.

GOBankingRates

Stocks Impacted by Trump’s Comments in 2025 — From Disney to Tesla

Trump’s 2025 comments sent shockwaves through the market—see which major stocks, from Disney to Tesla, were impacted.

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news in one place.

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Creative Bloq

Why logo backlashes aren't really about design

In our change-fatigued world, even tweaks can cause outrage.

The Independent UK

Cracker Barrel takes the self-deprecating route when someone suggests restaurant as new White House addition

Cracker Barrel lost $98 million in one day after its disastrous rebrand but cracked a hilarious joke about the incident on X

Creative Bloq

Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

And no, it wasn't trying to be 'woke'.

International Business Times UK

Cracker Barrel CEO Finally Reveals Why They Updated the Logo and It Wasn't To Be 'Woke'

Cracker Barrel's CEO Julie Felss Masino has clarified that the brand's brief logo redesign was driven by digital usability—not political motives—as the

The Independent UK

Cracker Barrel CEO explains failed logo redesign which prompted MAGA backlash and a massive drop in customers

Cracker Barrel changed its logo back after the new one was called ‘woke’ and ‘boring’ by prominent MAGA figures

Axios

MAGA targets Disney, Netflix in cancellation spree

MAGA has also targeted Wikipedia and the NFL in recent months.

The Mary Sue

‘Yall are trying to kill people out here!!!’: Ohio family orders Cracker Barrel to-go. Then they bite into something dangerous

When you order food from a restaurant you trust, you don’t exactly inspect every bite. You sit down, unwrap your meal, and dig in, expecting the worst thing to be a missing side or soggy fries.

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