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UNBELIEVABLE: 3 | History Defined

What brands can learn from this year's Britpop summer

Learn how to balance nostalgia and innovation with this pro advice.

Creative Bloq

University’s new logo deemed ‘worse than Cracker Barrel rebrand’

Some don’t agree with the ‘modern’ look.

Creative Bloq

Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.

Benzinga

From analysis to the latest developments in health,
read the most diverse news in one place.

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.

Benzinga

'Taco Bell is not Cracker Barrel:' Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times

Taco Bell is not Cracker Barrel': Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times UK

Cracker Barrel Drops Consulting Firm 'Prophet' For Failed 'Woke' Rebrand: What Other Brands Has the Firm Worked With?

Cracker Barrel ends its tie with Prophet firm after a misfired rebrand sparked backlash; we trace Prophet's client list and lessons for legacy brands.

International Business Times UK

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Cracker Barrel drops the hammer on consulting firm behind its disastrous rebrand debacle

Rebrand became a culture war battleground as conservatives reacted with fury to the now ditched new logo

The Independent UK

Cracker Barrel Cuts Ties With Consulting Firm After Logo Backlash

Cracker Barrel ends partnership with Prophet after customer backlash over logo and store redesign.

International Business Times

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has experienced a notable deterioration in its fundamental quality ranking just as the company faces strategic uncertainty and operational headwinds.

Benzinga

Benzinga Bulls And Bears: Intel, FedEx, Cracker Barrel — And Markets Close At Record Highs

Benzinga examined the prospects for many investors' favorite stocks over the last week — here's a look at some of our top stories.

Benzinga

Longtime Cracker Barrel foe urges shareholders to vote against ‘worse than mediocre’ CEO after dismal earnings

"The Company has become a laughingstock," wrote the CEO of Steak 'n Shake and Biglari Holdings, which also controls Maxim magazine.

Fortune

Cracker Barrel Stock Is Tumbling Thursday: What's Going On?

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares are trading lower Thursday following the company’s quarterly results. Multiple analysts also cut price targets after the report. Here’s what you need to know.

Benzinga

Cracker Barrel Rebrand Backlash Overshadows Stronger Q4 Comp Sales, Analyst Says

Cracker Barrel Old Country Store (NASDAQ:CBRL) analysts remain cautious on the restaurant company amid public backlash on a logo rebrand after the company reported fourth-quarter financial results on Wednesday.

Benzinga

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The Independent UK

Cracker Barrel reveals costs of disastrous rebrand

IN FULL

The Independent UK

Cracker Barrel saw a massive drop in customers and warns more is coming after failed logo redesign

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 percent for the full 2026 fiscal year

Benzinga

These Analysts Cut Their Forecasts On Cracker Barrel After Downbeat Q4 Earnings

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) reported downbeat fourth-quarter earnings and provided FY2026 sales guidance below analyst expectations on Wednesday.

Benzinga

Cracker Barrel Posts Downbeat Earnings, Joins Red Cat And Other Big Stocks Moving Lower In Thursday's Pre-Market Session

U.S. stock futures were higher this morning, with the Dow futures gaining around 300 points on Thursday.

Get all your
news in one place.

100's of premium titles.
One news app.

Benzinga

Cracker Barrel CEO Julie Masino Says, 'Will Not Proceed With These Modern Stores' — Hits Pause On $700 Million CapEx Plan After Remodelling Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) is pausing its long-term capital investment strategy following guest backlash over recent store remodels and a rebranding effort that led to an 8% decline in foot traffic.

Fortune

For one man, the war against Cracker Barrel never really ended

Sardar Biglari’s 14-year beef with Cracker Barrel has earned him $1 billion—yet the company continues to resist him

Benzinga

Trump Tariffs Force Cracker Barrel To Cut Products, Squeeze Suppliers Amid $25 Million Hit And Rebrand Fiasco

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) is bracing for a $25 million financial impact from the Donald Trump administration’s tariffs in the coming fiscal year, forcing the company to significantly reduce the number of products in its famous gift shops and aggressively renegotiate deals with its suppliers.

Benzinga

Cracker Barrel, D-Wave Quantum, IonQ, Krispy Kreme And Broadcom: Why These 5 Stocks Are On Investors' Radars Today

On Wednesday, U.S. stocks closed mixed as the Dow Jones Industrial Average advanced 0.6% to 46,018.32. The SP 500 slipped 0.1% to 6,600.35, while the Nasdaq fell 0.3% to 22,261.33.The Federal Reserve cut its benchmark rate by 25 basis points to 4.00%-4.25%, ending a nine-month pause and marking the fourth…

The Independent UK

Cracker Barrel expects weaker sales and restaurant traffic after logo controversy

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out

Axios

Cracker Barrel sales are plunging

The restaurant-and-retail chain is reeling from a firestorm over an aborted decision to redo its logo and stores, abandoning the "Old Timer" design.

Benzinga

Cracker Barrel Stock Falls On Q4 Earnings: Revenue Beat, EPS Miss, Soft Guidance And More

Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) reported financial results for the fourth quarter of fiscal 2025 after the market close on Wednesday. Here’s a rundown of the report.

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