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Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

WEKU

Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Anheuser-Busch InBev revenue fell 10.5% in last three months following controversy over partnership with trans influencer

The Guardian - US

Bud Light sales plunge following boycott over campaign with transgender influencer

Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney

The Independent UK

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Bud Light and Dylan Mulvaney generously help rival Molson Coors to record sales

The company behind Coors Light and Miller Lite raised its full-year sales and earnings guidance on the back of a collapse in demand for Bud Light.

Fortune

Heineken CEO says businesses need to ‘stand for your values’ in wake of rival Bud Light’s transgender row

The Heineken CEO said that in an increasingly polarized world, it was important for companies to be "thoughtful" and "balanced."

Fortune

Anheuser-Busch set to sack hundreds as Bud Light boycott bites

After Bud Light lost a good quarter of its customers, its U.S. parent claims the restructuring is necessary to keep it on the path for “future long-term success.”

Fortune

Bud Light maker to lay off hundreds after boycott over trans influencer

Anheuser-Busch says in statement layoffs will affect less than 2 percent of total workforce in the US.

Al Jazeera

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Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Salon

DeSantis Targets AB InBev In Shareholder Lawsuit Amid Bud Light Controversy

Florida Governor DeSantis hints at shareholder lawsuit against AB InBev over Bud Light controversy.

Zenger

Ron DeSantis Bullies Bud Light Like Elizabeth Warren Bullies Amazon

DeSantis talks a lot about freedom but increasingly only applies it to those who agree with him.

Reason

Ron DeSantis threatens legal action over Dylan Mulvaney’s Bud Light video

The governor wants a state agency to investigate the beer company’s impact to state pension funds

The Independent UK

Ron DeSantis says Florida could sue Bud Light's parent AB InBev

In a bid to revive his struggling campaign, the culture wars governor shifts his aim from Bob Iger’s Disney to Anheuser-Busch.

Fortune

Modelo's rise to No. 1 beer was no fluke, even with the Bud Light controversy

The controversy over transgender influencer Dylan Mulvaney helped Modelo Especial overtake Bud Light as America's No. 1 beer, but the Mexican lager's rise is no fluke. Its mainstream success was years in the making.

St. Louis Post-Dispatch

Dylan Mulvaney has a significantly higher favourability rating than Ron DeSantis

While the TikTok star has a net score of plus 8, Mr DeSantis has a net score of negative 10.3

The Independent UK

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Los Angeles Times

Dylan Mulvaney speaks out from Peru: 'It's sad I had to leave my country to feel safe'

TikTok star Dylan Mulvaney is seeking solace in Peru amid the onslaught of anti-trans harassment she's faced in recent months.

The Independent UK

CNN apologises for misgendering trans influencer Dylan Mulvaney

The network faced a backlash of its own after national correspondent Ryan Young misgendered the 26-year-old influencer twice

The Independent UK

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash

Mulvaney claimed recently Bud Light failed to support her amid transphobic backlash over campaign

Daily Mirror

Trans influencer Dylan Mulvaney leaves America for Peru as she no longer 'feels safe'

Dylan Mulvaney, who rose to fame on the social media platform TikTok, has said she feels 'sad' after having to flee America because she no longer 'feels safe' in the country

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Zenger

DeSantis Slams Disney As Boycotts And Fundamental Issues Weigh On Shares

Florida Governor Ron DeSantis criticizes Disney's 'woke' agenda, calls for a return to family values.

Fortune

What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

Sarah Kate Ellis analyzes the fallout of a "battleground" Pride Month.

Tribune News Service

Editorial: Travis Kelce proves he’s above hateful GOP politicians trying to destroy Bud Light

We commend Kansas City Chiefs tight end Travis Kelce. His recent choice to appear in a new ad for Bud Light could not have been an easy decision.

Fortune

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

Daily Mirror

Bud Light leaves people in stitches with new ad featuring masculine 'grunts'

Bud Light's latest advertisement, featuring masculine 'grunts' and starring Travis Kelce, has caused a stir among viewers

Daily Mirror

Joe Rogan calls Dylan Mulvaney 'mentally ill' in vile attack after Bud Light backlash

American commentator and podcaster Joe Rogan has hit out at Dylan Mulvaney after unleashing a vile attack on his podcast following her Bud Light collaboration in April

Zenger

Bud Light Sales Plummet After Backlash Over Transgender Activist Link

Boycotts and celebrity backlash contribute to a 28.5% drop in sales, knocking Bud Light off the top-selling beer spot in the US

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