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UNCOVERED: 4 | History Defined

Trans influencer Dylan Mulvaney leaves America for Peru as she no longer 'feels safe'

Dylan Mulvaney, who rose to fame on the social media platform TikTok, has said she feels 'sad' after having to flee America because she no longer 'feels safe' in the country

Daily Mirror · Jul 12, 2023

DeSantis Slams Disney As Boycotts And Fundamental Issues Weigh On Shares

Florida Governor Ron DeSantis criticizes Disney's 'woke' agenda, calls for a return to family values.

Zenger · Jul 11, 2023

What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

Sarah Kate Ellis analyzes the fallout of a "battleground" Pride Month.

Fortune · Jul 11, 2023

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Editorial: Travis Kelce proves he’s above hateful GOP politicians trying to destroy Bud Light

We commend Kansas City Chiefs tight end Travis Kelce. His recent choice to appear in a new ad for Bud Light could not have been an easy decision.

Tribune News Service · Jul 7, 2023

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

Fortune · Jul 5, 2023

Bud Light leaves people in stitches with new ad featuring masculine 'grunts'

Bud Light's latest advertisement, featuring masculine 'grunts' and starring Travis Kelce, has caused a stir among viewers

Daily Mirror · Jul 4, 2023

Joe Rogan calls Dylan Mulvaney 'mentally ill' in vile attack after Bud Light backlash

American commentator and podcaster Joe Rogan has hit out at Dylan Mulvaney after unleashing a vile attack on his podcast following her Bud Light collaboration in April

Daily Mirror · Jul 3, 2023

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Bud Light Sales Plummet After Backlash Over Transgender Activist Link

Boycotts and celebrity backlash contribute to a 28.5% drop in sales, knocking Bud Light off the top-selling beer spot in the US

Zenger · Jul 3, 2023

Dylan Mulvaney says Bud Light abandoned her amid backlash despite unimaginable bullying

Trans influencer Dylan Mulvaney says Bud Light abandoned her amid the backlash sparked by her partnership with the company earlier this year.

Tribune News Service · Jun 30, 2023

In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash

Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.

WEKU · Jun 30, 2023

Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlash

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant

The Independent UK · Jun 30, 2023

TikTok Star Dylan Mulvaney Has Broken Her Silence On The Gross Anti-Trans Bud Light Controversy

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all."

Pedestrian.tv · Jun 30, 2023

Anheuser-Busch CEO says Bud Light conversation has 'moved away from beer'

Anheuser-Busch launched a new marketing campaign Wednesday, the same day CEO Brendan Whitworth went on national television and declined to say if collaborating with a transgender star to market Bud Light was a mistake.

St. Louis Post-Dispatch · Jun 29, 2023

Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash

‘For months now, I’ve been scared to leave my house,’ the influencer says

The Independent UK · Jun 29, 2023

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The Guardian - US · Jun 29, 2023

Influencer Dylan Mulvaney condemns Bud Light’s response to transphobia

Trans social media star says company largely abandoned her amid bullying responses to beer promotion

Fortune · Jun 29, 2023

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

The Independent UK · Jun 29, 2023

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right

Some conservatives have boycotted the beer since the ad appeared

Fortune · Jun 28, 2023

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

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Zenger · Jun 26, 2023

Bud Light Hopes ‘Biggest Summer Campaign Ever’ Will Reverse Sales Slump

After partnering with trans activist Dylan Mulvaney, Bud Light faces controversy and market share losses.

The Independent UK · Jun 23, 2023

Pride collection backlash has derailed retailers, but LGBT designers are more empowered than ever

Conservative outrage forced some retailers to remove Pride Month collections from their stores, many of which were made by queer business owners. One company has yet to financially recover from the backlash, but it’s the LGBT+ designers who remain undefeated, Meredith Clark writes

Fortune · Jun 23, 2023

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

St. Louis Post-Dispatch · Jun 21, 2023

Editorial: Love is love — and beer is just beer

Corporate America has been in uncharted territory for a while now as it tries to navigate today’s increasingly heated culture wars. Nowhere has that fact been driven home more shockingly than with Bud Light’s recent dethroning as America’s No.1-selling beer.

Fortune · Jun 20, 2023

AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

The multinational brewer admitted it failed to 'really understand' the lager's core customer group after sales plummeted following an April 1st paid promotion by a transgender influencer.

Tribune News Service · Jun 20, 2023

Minneapolis gay bar drops Anheuser-Busch products ahead of Pride

MINNEAPOLIS — Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer.

St. Louis Post-Dispatch · Jun 16, 2023

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

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