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UNCOVERED: 4 | History Defined

Anheuser-Busch CEO says Bud Light conversation has 'moved away from beer'

Anheuser-Busch launched a new marketing campaign Wednesday, the same day CEO Brendan Whitworth went on national television and declined to say if collaborating with a transgender star to market Bud Light was a mistake.

St. Louis Post-Dispatch

Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash

‘For months now, I’ve been scared to leave my house,’ the influencer says

The Independent UK

Influencer Dylan Mulvaney condemns Bud Light’s response to transphobia

Trans social media star says company largely abandoned her amid bullying responses to beer promotion

The Guardian - US

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Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

Fortune

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right

Some conservatives have boycotted the beer since the ad appeared

The Independent UK

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

Fortune

Bud Light Hopes ‘Biggest Summer Campaign Ever’ Will Reverse Sales Slump

After partnering with trans activist Dylan Mulvaney, Bud Light faces controversy and market share losses.

Zenger

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Pride collection backlash has derailed retailers, but LGBT designers are more empowered than ever

Conservative outrage forced some retailers to remove Pride Month collections from their stores, many of which were made by queer business owners. One company has yet to financially recover from the backlash, but it’s the LGBT+ designers who remain undefeated, Meredith Clark writes

The Independent UK

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Fortune

Editorial: Love is love — and beer is just beer

Corporate America has been in uncharted territory for a while now as it tries to navigate today’s increasingly heated culture wars. Nowhere has that fact been driven home more shockingly than with Bud Light’s recent dethroning as America’s No.1-selling beer.

St. Louis Post-Dispatch

AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

The multinational brewer admitted it failed to 'really understand' the lager's core customer group after sales plummeted following an April 1st paid promotion by a transgender influencer.

Fortune

Minneapolis gay bar drops Anheuser-Busch products ahead of Pride

MINNEAPOLIS — Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer.

Tribune News Service

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

St. Louis Post-Dispatch

Bud Light loses its spot as US' top beer

But is Anheuser-Busch still winning in the end?

Salon

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The Independent UK

Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continues

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place

St. Louis Post-Dispatch

Bud Light is not the bestselling beer in America for the first time in 2 decades

ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.

Al Jazeera

Bud Light loses out on featuring transgender influencer Mulvaney

The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.

Axios

Bud Light is no longer America’s top selling beer after Dylan Mulvaney boycott

The beer brand was knocked from the top spot it has held for over two decades.

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Fortune

Bud Light dethroned as U.S. favorite beer despite Garth Brooks support

The Nashville bar owner pledged to serve Bud Light as sales of the AB InBev lager continued to crater amid a boycott by conservative consumers.

The Independent UK

Garth Brooks commended for not bowing to anti-LGBT trolls and refusing to boycott Bud Light

‘Everybody’s got their opinions but inclusiveness is always going to be me,’ country superstar says

Evening Standard

Why is Bud Light being boycotted? Timeline of events

The Anheuser-Busch brand swas heavily criticised after launching a collaboration with a transgender influencer

Fortune

Mark Cuban pushes back on Bud Light controversy

The Dallas Mavericks owner says consumers want to do business with companies that care about their customers.

The Guardian - US

‘They’re caving to bullies’: queer influencers in the US say brands have gone quiet

This Pride month, influencers say they have seen fewer companies seeking partnerships amid boycotts and an assault on LGBTQ+ rights

WEKU

LGBTQ+ creatives rely on Pride Month income. This year, they're feeling the pinch

Brands are rethinking how they nod to Pride after recent boycotts against companies that signal LGBTQ+ support. Influencers who work with brands for Pride now say they're seeing fewer opportunities.

The Guardian - US

As the US becomes more divided, companies find they can’t appeal to everyone

Younger people believe companies have social responsibilities, while conservatives say they should stay out of politics – and the fight won’t end soon

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