FOUND: Kit ellis - You Need To See This

Long before the Zelda: Ocarina of Time remake leaks, ex-Nintendo marketing leads were "scared straight" to keep the company's secrets, feared they would "ruin the company"

"If you're responsible for the information getting out there in a reckless way you're probably gone"

GamesRadar · Jul 17

Zelda: Tears of the Kingdom was so secret within Nintendo, most employees found out about it for the first time at its E3 reveal: "We popped off"

AKA, the sequel to The Legend of Zelda: Breath of the Wild

GamesRadar · Jul 17

"If you're Nintendo, you're looking to kill": Ocarina of Time remake teaser fell flat with Legend of Zelda fans because of leaks, ex-marketing leads say

"If that was actually a surprise… it would be insanity"

GamesRadar · Jun 10

"Nintendo is absolutely furious" about Zelda: Ocarina of Time remake leaks, former marketing lead assures, who says dealing with leakers will likely become a "major priority"

"This isn't just somebody cryptically tweeting out a few things 24 hours before a Nintendo Direct"

GamesRadar · Mar 30

As Tomodachi Life demo players push its lack of filter to the limit, former marketing lead says Nintendo may be "rethinking" its approach after being caught out by the internet again

"Nintendo not entirely understanding the internet? Yeah, that's pretty true."

GamesRadar · Mar 26

Revealing a 3D Mario game too early would be "dangerous," former Nintendo marketing leads say: "Think about Metroid Prime 4"

"The game would get announced, people would be happy, and then a year later they're like, 'well, I'm mad again, where's the game?'"

GamesRadar · Feb 17

Former Nintendo of America marketing lead says higher-ups "chided" them for not selling as many casual games like Tomodachi Life as Europe

Europe is apparently the home of the casual Nintendo gamer

GamesRadar · Jan 27

"Wiimote was bad. You can't say Wiimote": Nintendo's legal team made it drop "Nindies" label, former staff say, because it and similar phrases "dilutes the brand"

No Nindies for you

GamesRadar · Dec 8, 2025

Ex Nintendo marketing leads say Pokemon devs "were very shellshocked" and "freaking out" about Pokemon Sword and Shield 'Dexit' controversy: "It wouldn't go away"

The people need their Pokemon

GamesRadar · Oct 23, 2025

Rumored Pokemon Winds and Waves budgets are likely much larger than leaks, former Nintendo marketing leads say, because they don't cover "significant" marketing costs

The $20 million figure flating around doesn't paint the full picture

GamesRadar · Oct 17, 2025