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EXPLAINED: 2 | Vintage Vibes

Don't expect Animal Crossing for Switch 2 anytime soon, former Nintendo marketing lead warns: "It's maybe a little bit early"

Kit Ellis explains Nintendo typically focuses on the hardcore fans for a console's early years

GamesRadar · Jul 3, 2025

A 3D Mario game for the Switch 2 could be "many years away" as former Nintendo marketing leads also speculate Donkey Kong Bananza is being made by the Super Mario Odyssey team

"3D Mario is probably coming very late" if the team has been busy with Donkey Kong, they suggest

GamesRadar · Jun 19, 2025

"When they do a business analysis, Nintendo doesn't show up": Ex PlayStation boss says Sony's only real competition outside Japan is Xbox, even though they have "huge respect for what Nintendo does"

"We all feel it's great to have Nintendo continue to be successful" because some of its younger fanbase "might graduate into more mature systems like PlayStation or Xbox"

GamesRadar · Jun 16, 2025

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Switch 2 is Nintendo's fastest-selling console despite high prices, former Nintendo marketing leads say "you're basically teaching them that they can continue to do this"

The ex-Nintendo employees say the company's strategy for dealing with backlash was usually to "pretend it didn't happen"

GamesRadar · Jun 12, 2025

As fans reject Switch 2 game-key cards, former Nintendo marketing leads say it's unlikely that physical games will ever "100% go away," because "they realize the importance of that"

Nintendo knows that fans "have this emotional tie to their brand, and they want to cultivate that"

GamesRadar · Jun 3, 2025

Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"

Nintendo will be ready to fix any issues if they happen, say Kit Ellis and Krysta Yang

GamesRadar · Jun 2, 2025

Switch 2 leakers beware, even former Nintendo marketing leads found it "surprising" how good the company was at tracking people down: "They will find who it is"

Nintendo "can get pretty precise," says Kit Ellis

GamesRadar · May 28, 2025

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Amid ongoing Switch 2 confusion over everything from features to games, former Nintendo marketing leads say the company should "just give people all the information" in one place

It should be fans' to "parse through"

GamesRadar · Apr 29, 2025

Nintendo won't "rush" major Switch 2 game announcements like a new 3D Mario to sell the console, say former marketing leads: "There's no way from a development side"

Kit Ellis believes Nintendo already has "at least the rest of this year mapped out in terms of game announcements"

GamesRadar · Apr 25, 2025

Nintendo needs to be "super transparent" with potential paid Mario Kart World DLC for Switch 2, former marketing leads say, as "people are already questioning the $80 price tag"

Add Funky Kong and the people will pay anything

GamesRadar · Apr 16, 2025

"This isn't Ubisoft": Former Nintendo PR managers say the company's mantra of "respect the value" is why Switch games "don't go on sale"

"You're paying a Nintendo mark-up"

GamesRadar · Apr 8, 2025

Nintendo is likely surprised, panicked, and having a full "war room" response to the outrage over Switch 2 pricing, former marketing leads say

"They haven't had a need to do a lot of crisis communication for eight years"

GamesRadar · Apr 4, 2025

Nintendo Switch 2 news live: all the latest Nintendo Treehouse gameplay and reaction

Follow all the highlights of Nintendo Treehouse: Live day two with us right here

GamesRadar · Apr 4, 2025

Nintendo Switch 2 Direct live: all the Switch 2 reveals as they happen

The latest Switch 2 news as it happens from the Nintendo Switch 2 Direct presentation

GamesRadar · Apr 2, 2025

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GamesRadar · Apr 2, 2025

The Nintendo Switch 2 era could be bittersweet, as former staff point out that 40-year veterans like Shigeru Miyamoto and Zelda and Metroid legends are nearing their retirements

"It may not mean that the games are going to be bad, it's just going to feel different"

GamesRadar · Apr 1, 2025

"If it can run on Steam Deck, it can probably run on Switch 2": Ex Nintendo marketing leads say Baldur's Gate 3 and Elden Ring prove there's a market for big AAA games on Switch 2

The Switch 2 could be a home for big AAA third-party games

GamesRadar · Mar 31, 2025

Former Nintendo marketing leads say the Wii U flopped so bad that getting third-party support on Switch was "really hard," but the Switch 2 marks a new era: "There's no more proving yourself"

"The transition from Wii U to Switch 1 was pretty tough from the Nintendo third-party side"

TechRadar · Mar 27, 2025

Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees

According to two former Nintendo employees, Nintendo didn't expect Mario Kart 8 Deluxe to perform so well on the Switch.

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GamesRadar · Mar 26, 2025

Porting Mario Kart 8 Deluxe to the Nintendo Switch was "kind of an afterthought," and now it's so popular that getting fans to switch could be a challenge

"Inside Nintendo, not a clue that this was going to be the juggernaut"

GamesRadar · Mar 10, 2025

Pokemon Legends Z-A's visuals aren't "great" say former Nintendo marketing leads, but hope Switch 2 could allow Game Freak to "go back to the drawing board" and add more detail to future RPGs

With Legends: Z-A, Kit Ellis thinks "what we're seeing is mostly what we're going to get"

GamesRadar · Jan 15, 2025

Nintendo is "really mad" to "the most severe level" about the Switch 2 leaks, say former PR managers: "They are very, very, very upset"

The "sense of surprise is so valuable" to the company

GamesRadar · Jan 11, 2025

Nintendo "don't like what's happening" with Switch 2 leaks, former marketing lead suspects, but it won't affect plans: "A lot of this is going to be in the rear-view mirror"

Supposed leaks won't affect how the Switch successor performs long-term

GamesRadar · Jan 9, 2025

Former Switch marketing lead says "as wild as these leaks are Nintendo is going to stick to their plan," not budging on Switch 2 date "no matter what"

Nintendo already has "a date in mind," she believes

Creative Bloq · Oct 20, 2024

Former Nintendo insiders say the company has learned from all the Switch launch memes

But I'm not convinced it will avoid something similar with the Switch 2.

GamesRadar · Oct 15, 2024

Former Nintendo employees say the photo of Mario teasing the Switch was "very controversial" in the company: "It got memed into oblivion, and people were kind of upset"

At least the controversy couldn't kill Mario's smile

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