UNBELIEVABLE: 4 - The Untold Story

Asda changes price of over 100 products including tea bags, rice and cheese

The supermarket giant is axing its Smart Price range and replacing it with Just Essentials by Asda

Liverpool Echo · Apr 25, 2022

Asda to invest more than £73m to cut prices and increase hourly pay

The supermarket giant is owned by the billionaire Issa brothers and TDR Capital

Birmingham Post · Apr 25, 2022

More than 32,000 jobs to be created by group owned by billionaire Issa brothers

EG Group includes brands such as Euro Garages, Cooplands and LEON

Birmingham Post · Apr 21, 2022

Asda faces legal wrangle with Waitrose after investing £45m in budget range

The cut-price range comes after the retailer was criticised over shortages of its cheapest items

The Guardian - UK · Mar 28, 2022

Asda set to axe Smart Price range in huge shake up

It comes as the grocer saw growth slow due to customers returning to pre-pandemic habit

Liverpool Echo · Mar 28, 2022

Asda shake-up as supermarket unveils plans to replace budget food range Smart Price

Supermarket chain Asda is set to replace its cheapest Smart Price range with a bigger one called Just Essentials, with shoppers able to pick from among 300 products

Daily Mirror · Mar 28, 2022

Asda launching cheaper Just Essentials range and axing Smart Price to help shoppers save cash

The retail giant has launched a bigger and better value range due to drastic changes in consumer habits

Leeds Live · Mar 28, 2022

Growth stalls at Asda as supermarket giant axes Smart Price in value range shake-up

The supermarket was bought by the Issa brothers and TDR Capital for £6.8bn

Birmingham Post · Mar 28, 2022

Asda Smart Price to be axed as supermarket shakes up value range

It said it would have a new and larger value range instead

Wales Online · Mar 28, 2022

Asda to axe Smart Price in value range shake-up as growth stalls

Asda said the new Just Essentials budget range will comprise 300 products, a 50% increase on the current Smart Price range.

The Independent UK · Mar 28, 2022