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FORGOTTEN HISTORY: 5 - The Untold Story

NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads

Arrangement combines privacy with performance, companies say

Broadcasting & Cable

Wonder Women of New York 2024: Gina Reduto

Executive VP, Strategy, Advertising & Partnerships, NBCUniversal

Multichannel News

Netflix Taps Former NBCU Exec Jeff Gaspin To Lead Unscripted Series

Longtime unscripted veteran Jeff Gaspin is set to replace Jenn Levy as unscripted VP at the streaming giant

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

NBCU FAST Channels to Bow on Pluto TV

New entertainment, true crime and sports channels are launching in February; NBC and Telemundo Local FAST Channels are set to bow on Pluto later this year

TV Tech

Comcast’s NBCU Launching FAST Channels on Paramount’s Pluto TV

There’s a channel for ‘The Lone Ranger’

Multichannel News

NBC Spot On Puts Local Auto Dealers In CTV Driver’s Seat

Deal with Constellation helps dealers create compliant ads and buy premium inventory

Broadcasting & Cable

NBCUniversal Returns to Radio City for 2024 Upfront Presentation

Tech and data conference One24 set for March 20

Broadcasting & Cable

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NBCU Launches New FAST Channels on The Roku Channel

The nine new entertainment and sports channels feature content from NBCUniversal’s television and streaming portfolio and the NBCUniversal Global TV Distribution library

TV Tech

NBCUniversal Local FAST Channels See Real Revenue

Group now counts 11 NBC station-based channels and 4 regional Telemundo outlets

Broadcasting & Cable

CES2024: NBCU Launches Cross-Platform Advertising Platform

The full scale launch of its One Platform Total Audience tool provides AI-driven planning and activation technologies

TV Tech

CES 2024: NBCU Launches AI-Based Cross-Platform Planning and Activation Tool

Budget allocations and campaign optimization can be automated

Broadcasting & Cable

How might next TV deal for Blackhawks, Bulls and White Sox turn out?

Though Chicago has been spared the chaos that has engulfed markets with crumbling regional sports networks, there’s plenty of uncertainty. The way we see it, the teams could take their broadcasts one of three ways.

Chicago Sun-Times

Big Swings Are Rarer, but Studios and Stations Remain in the Game

Debmar-Mercury’s ‘Ken Jeong’ so far is 2024’s only famous name

Multichannel News

Peacock to Stream NFL’s First Ad Free 4th Quarter

The Bills-Chargers Dec. 23 game on Peacock will feature a 40% reduced ad load

TV Tech

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Broadcasting & Cable

Peacock To Stream Commercial-Free 4th Quarter in Bills-Chargers Game

Reduced ad load presented by Capital One, Hyundai, Walmart

Broadcasting & Cable

Ad Sales Research Head Andrea Zapata is Leaving Warner Bros. Discovery

Exec moving to T-Mobile

Multichannel News

Luis Fernández Named Chairman of NBCUniversal Telemundo Enterprises

Beau Ferrari to become senior adviser at NBCU

Salon

Twitter CEO's "ego" and defending Elon

A report delves into Linda Yaccarino's work history as she tries to save a company on the brink of collapse

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news in one place.

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TV Tech

Instacart Adds Peacock as First-Ever Streaming Partner

Subscribers to the Instacart+ grocery delivery platform will have access to Peacock premium at no additional cost

Broadcasting & Cable

Peacock Available Free to Instacart Plus Customers

Offer promoted during ‘Christmas at Rockefeller Center’ special

Multichannel News

Roku’s Alison Levin Joins NBCUniversal as President of Advertising

Karen Kovacs promoted to president of client partnerships

Multichannel News

NBCU, Verizon Execs Talk Content and Distribution at Paley Museum

Stephanie Ruhle, host of MSNBC’s ‘The 11th Hour’, investigates streaming wars

Multichannel News

NBCU, Walmart Let Peacock Viewers Buy ‘Below Deck’ Items

During pause ads, fans can look through a carousel of products using their remote control

Zenger

Disney Acquires Full Ownership Of Hulu In $8.61 Billion Deal

Disney aims to boost its streaming plans with complete ownership of Hulu.

TV Tech

Disney to Buy Comcast's Stake in Hulu for $8.61B

The deal is expected to close this year

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