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UNBELIEVABLE: Suhr org - Caught on Camera

“It’s an honor to enter this journey”: Mateus Asato confirms he’s joining Fender – and might have given us the first look at his signature guitar

It’s the announcement we’ve all been expecting since Asato left Suhr at the start of the year

Guitar World

“We would roll into, say, Portland, and go to the pawn shops. You could find a ’57 Les Paul for $200!” Melissa Etheridge learned more from a grouchy old man who’d lost his fingers than she did at Berklee

The veteran hitmaker charts her evolution from acoustic to electric and back again and explains how she went digital, how she keeps her classic songs fresh, and how her family deal with her incredible guitar collection

Guitar World

“A love letter to the retro sound and aesthetic that has shaped my music”: Suhr unveils its 2026 line-up – kicking off with new signatures for Good Charlotte’s Benji Madden and Lady Gaga’s riffer Tim Stewart

There’s also the return of its short-scale OSO models, and T-types aplenty

Guitar World

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“I’ll just grab ahold of the G string, pinch it and then bend it way up. You’re doing it to get a laugh out of the guys”: Big Wreck’s Ian Thornley on channeling Eric Johnson and Steve Morse – and why he’s called a guitar the “Jungle Gym”

Cutting lose on his Suhr electrics, Ian Thornley is officially enjoying himself on the Canadian rockers latest LP, The Rest of the Story. He discusses his intro to metal, pinch harmonics, and wrestling with producers

Guitar World

“I had no idea of the impact that these Instagram videos were having until I went to South Korea. There were 500 people there just to see this ‘Mateus Asato guy’”: How Mateus Asato changed gears from sideman and Instagram guitarist to fully-fledged artist

The versatile player's resume includes everyone from Bruno Mars to Joe Satriani

Guitar World

“Experience the all new OSO Short Scale”: Suhr’s new build aims for the best of both – combining a Gibson-like scale length with a T-style body

Featuring a 24.625" scale length and the best of Suhr’s specs, the high-end guitar has already won over Mateus Asato

Guitar World

“My phone rang – Nuno told me to get to Sao Paulo right away. I arrived 30 minutes before guesting on Get the Funk Out”: Mateus Asato on landing the Bruno Mars gig, playing with his heroes and how his pink Suhr went from reject to best-selling signature

Asato leads an amazing double life as pop sideman and virtuoso shredder. He dishes on his big social media mistake, the help he got from Kiko Loureiro, and the last-minute call from Nino Bettencourt he couldn’t ignore

Guitar World

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“My Suhr looks like it was dragged behind a school bus on lava rock, and that’s just fine by me”: Jennifer Batten shares her gear epiphanies – and how she felt letting go of the Washburn she used with Jeff Beck and Michael Jackson

Batten explains why Suhr changed everything, the midi system that was a letdown –and the gear advice she’s learned the hard way

Guitar World

“No brand comes close to Suhr as far as quality. My guitar also has an actual Fender bridge, even if it’s challenging to keep in tune… I’ve been playing out of tune live for years anyway!” Fusion master Scott Henderson on why he’s not a jazz guitarist

Despite once being named ‘No. 1 Jazz Guitarist’ by Guitar World readers, Henderson has abandoned playing jazz standards. He explains what he’s trying to achieve now, drawing from Beyoncé, country, Albert King and Eddie Van Halen

Guitar World

Suhr’s Classic S Vintage Limited Edition guitar and SL68 MkII amp offer up “warm tones of the past with the flexibility and modern upgrades top players desire”

New electric features alder body, roasted maple neck, compound radius fingerboard and versatile SSH pickup configuration, while the 100-watt head provides everything from sparkling cleans to roaring high-gain Variac-style overdrive

Guitar World

“So many ‘latest’ and ‘greatest’ pedals are coming out that I had to get off the train… most of them were trying to do things that had already been done”: Ian Thornley knows what tones he’s looking for – but he’s still searching for the perfect song

The Big Wreck frontman is one of the great unsung virtuosos of his generation, but his gear philosophy is simple: if you want a Tube Screamer effect, why use anything but a Tube Screamer?

Guitar World

“Strat or Les Paul? I’m going to go with Strat. The bar has become a big part of the way I play…” Pete Thorn answers the guitar world’s biggest questions – and names the underrated players you need to hear right now

Is tone in the fingers or in the gear? What’s the best piece of guitar advice you’ve received? What would you like to be better at? Pete Thorn takes our guitar nerd questionnaire…

Guitar World

Plini's new single-cut signature Strandberg has arrived – and it is seriously sleek

The ultra-ergonomic axe is a refurbed take on the Swedish brand's Sälen Jazz, bringing some Plini-approved prog flair to proceedings

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