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RARE PHOTOS: 3 | Rare Historical Photos

New Xbox CEO replaces 24-year Microsoft employees with former CoreAI, Meta, Instacart execs to "evolve how we work"

Xbox continues to change

“We need to evolve”: Xbox CEO overhauls leadership as Xbox's hardware future looks increasingly bleak

“We need to evolve”: Xbox CEO overhauls leadership as Xbox's hardware future looks increasingly bleak

Xbox CEO Asha Sharma is overhauling the brand’s leadership team following a difficult earnings report, bringing in new talent from CoreAI and Instacart while Kevin Gammill and Roanne Sones depart.

Windows Central

New Xbox boss continues leadership overhaul with several former colleagues and AI experts

New Xbox boss continues leadership overhaul with several former colleagues and AI experts

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To save Xbox, Asha Sharma doesn't have to defeat PlayStation or Steam — she has to defeat Microsoft itself.

Xbox’s future hinges on Asha Sharma, whose biggest challenge isn’t PlayStation or Steam, but transforming Microsoft’s own culture to save the brand.

Windows Central

Xbox added its new logo to dynamic backgrounds faster than I expected, as CEO Asha Sharma confirms: "Dropping today"

Xbox has begun rolling out new dynamic backgrounds, profile backgrounds, and gamer pics featuring its recently revealed logo, following a quick turnaround from Asha Sharma’s public confirmation.

Windows Central

As Xbox fans push for Microsoft to return to exclusive games, analysts report they're the "number one reason" players use consoles — "41% of respondents cited that"

New data shows that exclusive games are the "number one reason" people use consoles like Xbox, showing why Microsoft is considering bringing them back.

Windows Central

Xbox's new April Update brings awesome improvements to Xbox and PC, including one I've wanted Microsoft to add for years — here's what's new

Xbox Series X|S consoles and the Xbox on PC app just got big upgrades to customization and gameplay options, refining the user experience on these platforms.

Windows Central

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Xbox CEO Asha Sharma, who took the job less than 3 months ago, says 'player and revenue growth has not yet met our ambition' as Microsoft gaming continues to slide

Xbox CEO Asha Sharma, who took the job less than 3 months ago, says 'player and revenue growth has not yet met our ambition' as Microsoft gaming continues to slide

I mean, yeah. No kidding.

New Xbox head Asha Sharma says "we know we have work to do" as quarterly hardware sales sink another 33%

New Xbox head Asha Sharma says "we know we have work to do" as quarterly hardware sales sink another 33%

Game Pass isn't looking so hot at the moment either

“We know we have work to do to earn every player”: Xbox CEO admits growth is falling short

“We know we have work to do to earn every player”: Xbox CEO admits growth is falling short

Xbox CEO Asha Sharma has acknowledged that player and revenue growth are falling short of expectations following Microsoft’s latest earnings report, offering a candid response as fans react.

Windows Central

Analysts react to Microsoft's Xbox Game Pass price drop from CEO Asha Sharma, believe it "should help subscriber numbers grow" — "Not surprising at all"

Analysts react to Microsoft's Xbox Game Pass price drop from CEO Asha Sharma, believe it "should help subscriber numbers grow" — "Not surprising at all"

Following Microsoft's huge Xbox Game Pass price drop last week, industry analysts have reacted to the cut and say they believe it will lead to growth.

Windows Central

Valve chief Gabe Newell saw today's consoles coming a long time ago: "All the consoles are using PC graphics hardware now"

Valve chief Gabe Newell saw today's consoles coming a long time ago: "All the consoles are using PC graphics hardware now"

Xbox Project Helix is the latest in a long line of PC-like consoles

"Memory costs will impact pricing, and will impact availability" of Xbox's Project Helix console, Asha Sharma warns

"Memory costs will impact pricing, and will impact availability" of Xbox's Project Helix console, Asha Sharma warns

The memory crisis will have an effect on Xbox Project Helix's price and availability when the console eventually launches, according to the CEO.

Xbox is Back: Asha Sharma's Bold Rebranding Plan and the Future of Game Pass Flexibility

Xbox is Back: Asha Sharma's Bold Rebranding Plan and the Future of Game Pass Flexibility

CEO Asha Sharma is leading a pivotal Xbox rebranding, moving away from Microsoft Gaming to restore the brand's identity

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Windows Central

"That's exactly what Xbox needs": Former Meta colleague of Xbox CEO Asha Sharma says her non-gaming background doesn't matter because she has "the spine to push hard calls through"

As Xbox's CEO Asha Sharma wins faith from fans with beneficial changes, her former Meta colleague says her drive is "exactly what Xbox needs."

Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late?

Opinion | Sharma's answered the Call of Duty

Windows Central

"Memory costs will impact pricing, availability": Xbox CEO Asha Sharma has concerns over the next-gen 'Project Helix' console rollout

Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

Windows Central

Inside Xbox's "exclusive" conundrum: Will Microsoft pull games like Halo, Gears, and Forza from PlayStation?

The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision, much bigger than perhaps most people realize.

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Xbox Game Pass and Discord tier leaks

A new "Game Pass Starter Edition" for Discord Nitro subscribers has leaked and here's what it offers.

Windows Central

"I want to make the right decision": Xbox CEO Asha Sharma says Microsoft will "make some calls" on exclusive games, but won't rush to make "the fastest decision"

New Xbox CEO Asha Sharma says she's reconsidering Microsoft's position on exclusive games, though won't rush because "I want to make the right decision."

Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox CEO Asha Sharma and Xbox Chief Content Officer Matt Booty have shared a detailed plan for the company's future, which includes a focus on player engagement and another name change.

Tom’s Hardware

Xbox outlines broad plan to revitalize brand with a back-to-basics approach that focuses on console — New Xbox strategy reprioritizes console, while bolstering cloud and services

Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this…

Windows Central

Ranking the biggest Xbox "problems" on Asha Sharma's to-do list: Exclusives, Xbox Helix, Game Pass, and more

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But there's potentially much harder stuff on the horizon.

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction

'Our presence on PC isn't strong enough,' Xbox bosses admit

At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

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