Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

FORGOTTEN HISTORY: 4 | History Defined

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.

From analysis to the latest developments in health,
read the most diverse news in one place.

inkl

The new CEO of Xbox replies to 'fake gamer' and generative AI accusations across social media — "Faking it would be a terrible idea"

Asha Sharma responds to accusations that she is a fake gamer or AI, clarifying her gamertag situation and outlining her vision to strengthen Xbox’s future.

Windows Central

"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

'Father of the Xbox' predicts the end following Phil Spencer's exit: The new CEO will be 'a palliative care doctor who slides Xbox gently into the night'

Seamus Blackley says Microsoft's focus is on AI, and all else will be subsumed into it.

inkl

Read news from The Economist, FT, and more,
with one subscription

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Who is Asha Sharma, and what is she saying about Xbox as she takes over the reins from Phil Spencer?

Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo on it"

Nadella "believes that games are going to be driven by AI," which is why he just "put a gen AI person in charge" of Xbox

Xbox co-founder believes “Xbox is being sunsetted” — as Microsoft pivots to AI

Xbox co-founder believes “Xbox is being sunsetted” — as Microsoft pivots to AI

Xbox co-founder Seamus Blackley has raised concerns that Microsoft’s increasing focus on AI could sideline the Xbox brand. In a recent interview, he argues that Xbox is being “sunsetted” as the company pivots toward generative AI, though his comments remain speculative.

Windows Central

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

With Phil Spencer's departure, Xbox employees are supposedly relieved that the President of Xbox has left as well.

Windows Central

Xbox will be "sunsetted" under new CEO, original co-founder expects: "Her job is going to be as a palliative care doctor who slides Xbox gently into the night"

Xbox will be "sunsetted" under new CEO, original co-founder expects: "Her job is going to be as a palliative care doctor who slides Xbox gently into the night"

Microsoft's pivot to AI has well and truly reached Xbox, OG console designer reasons

New Xbox boss says great games make you "feel something," unexpectedly calls out Firewatch, the 10-year-old walking sim from former Telltale devs

New Xbox boss says great games make you "feel something," unexpectedly calls out Firewatch, the 10-year-old walking sim from former Telltale devs

Asha Sharma also says she has a soft spot for Halo and Valheim

Xbox’s new Chief of Staff just reunited with Asha Sharma — but who exactly is Craig Cincotta?

Xbox’s new Chief of Staff just reunited with Asha Sharma — but who exactly is Craig Cincotta?

Craig Cincotta has been named Chief of Staff at Xbox, reuniting with new CEO Asha Sharma. Here is his Microsoft career history and what the role means for Xbox leadership.

Windows Central

Get all your
news in one place.

100's of premium titles.
One news app.

Windows Central

A farewell to Phil Spencer, he who saved Xbox — and salutations to Asha Sharma, who will steer Xbox through its toughest era

The biggest change to Xbox in years, and it might've come at exactly the right time.

Windows Central

New Xbox CEO hits social media running — Here's everything Asha Sharma has said so far about the future of Xbox

In all the turmoil, Asha reached out to the Xbox community on X answering questions and putting out some early thoughts on the future of the brand.

Windows Central

Windows Wrap: I don't care if the new Xbox CEO is a gamer — I care if she puts gamers first

Asha Sharma’s appointment as Xbox CEO has raised questions about her gaming background, but the real issue is whether she’ll put players and creativity first.

Windows Central

After fan pressure on Xbox exclusives, new CEO says — “hear you”

Asha Sharma posts a spree of viral responses on social media, as Xbox fans try to work out what the over-arching strategy might look like.

Get all your
news in one place.

100's of premium titles.
One news app.

Windows Central

Newly named Xbox CEO Asha Sharma has shared her gamertag — so what is she playing and why does it matter?

New Xbox CEO Asha Sharma has shared her top three favorite games of all time and her gamertag, which looks to be little more than a month old, in hopes of earning some street cred among the Xbox community.

Xbox president Sarah Bond speaks out after news of her Xbox departure: "I’ve decided this is the right time for me to take my next step, both personally and professionally"

"I’ve had the privilege of spending time with Asha over the last few weeks as we’ve planned for this transition"

Windows Central

Xbox’s leadership shift proves it: the gamer era is over, AI runs the show now

As the former lead of CoreAI at Microsoft steps in to replace Phil Spencer, the question remains. What does the future of Xbox and its relationship with AI look like?

The Times of India

'Indian nepotism, no gaming background': Internet slams Microsoft for hiring Asha Sharma as CEO of Xbox

A leadership shake-up at Microsoft’s gaming arm sparked online backlash, with gamers accusing the company of “Indian nepotism” after it named AI executive Asha Sharma as the new head of Xbox.

'We will not...flood our ecosystem with soulless AI slop,' new Xbox chief promises Xbox fans

Xbox chief Phil Spencer is leaving Microsoft, and Asha Sharma is the new lead and promises a renewed committment ot Xbox and not so much AI.

Xbox's new chief content officer Matt Booty says "there are no organizational changes underway" following abrupt leadership shakeup, which seems like a businessy way of saying no one's been canned

You could've just said you aren't planning any layoffs right now

Windows Central

Former Xbox director Larry Hryb 'Major Nelson' has advice for the new Microsoft Gaming CEO Asha Sharma — and what he said is absolutely right

Asha Sharma has replaced Phil Spencer Microsoft Gaming's CEO, and former Xbox director Larry "Major Nelson" Hryb has shared some advice for her.

1 2 3 4 5

People

Michael Hoglund

Seamus Blackley

From analysis to the latest developments in health,
read the most diverse news in one place.

inkl

Organisations

Windows Central

Activision Blizzard

inkl

Read news from The Economist, FT, and more,
with one subscription

Topics

Places

363,865 stories

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play